Marketing is action/reaction! Marketing is simply the direct result of a marketing plan and actions. What for? To develop the sale of goods, products and services of a company. A world that is becoming more and more digital, more and more customer-oriented. And to do this well, you also need to know how to anticipate everything that exists and what will exist in the future. Knowing and analyzing the new consumption modes, finding new markets, devoting oneself to the customer experience… Agencies have understood this through their diversified recruitment of e-managers and e-strategists.