Bac+4/5 Marketing & Communication of cultural and creative industries

Septembre, Avril
Paris, Lyon
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why choose the bac+4/5 marketing & communication for cultural and creative industries?

Books, games, films, shows, music, exhibitions, etc. Cultural products and the channels that generate and promote them are not quite like others. Developed according to the authors and not the market, cultural products are born first of a creative intention and then find audiences, which contradicts the traditional rules of supply. As such, they deserve a particular approach to marketing and communication, an approach that is sensitive to art, which this program proposes to explore.

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The courses

principaux cours

First year (1st year postgraduate)

  • Cultural and artistic ecosystems
  • Cultural policies
  • Culture and arts market
  • Programming
  • Cultural communication
  • Event engineering
  • Culture and digital
  • Influence and community strategy
  • Legal culture and copyright

second year (bac+5)

  • Cultural project management
  • Content strategy (for an event, an artist, a cultural venue)
  • Cultural mediation
  • Innovation and digital transformation of creative industries
  • The place of the brand in the culture
  • Sponsorship and financing

Objectifs, compétences et aptitudes

> Develop the cultural policy and communication of an organization

Students will be trained to develop cultural policies and communication strategies to make them visible. Designing a program in phase with a territory, knowing the mechanics of the public ecosystem, showing an excellent artistic culture, and define and manage the strategy of the brand: Here are some strategic skills that will be muscled.

> Manage the production and promotion of cultural content

Students will be invited behind the scenes of cultural content (music, shows, exhibitions, games, etc.) in order to understand the specificities of their production and to learn how to Develop and manage the brand’s marketing strategy. It is a question of taking the measure of artistic creation in order to better accompany and promote its actors.

> Ensure the cultural mediation of an event

Cultural communication is not limited to advertising an event to attract the public: it is also necessary to know how to welcome this public, sometimes diverse and distant from culture, with the ambition of helping it to appreciate and appropriate the artistic production. Students in this program will be particularly aware of mediation work in order to develop and manage the communication strategy for the brand.

> Develop event financing

Cultural structures do not always have the same means as private brands, and students who are destined to work in them will have to think about and deploy financing levers. Patronage, partnerships, license development, etc. The cultural strategy is also based on the ability to think about economic models.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a department or a service and lead teams.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 marketing & communication of cultural and creative industries ?

Justifier d’un Bac+3 validé (180 ECTS) ou, pour une admission parallèle, d’un Bac+4 (240 ECTS), d’une certification de niveau 6 ou équivalent, prioritairement dans les domaines de la communication ou du marketing et satisfaisant aux épreuves de sélection de l’établissement (ou équivalent s’il s’agit d’un·e candidat·e étranger).

What certification is issued
in Bac+4/5 marketing & communication of cultural and creative industries ?

Programme M1/M2 Sup de Pub préparant au titre de ” Manager de la communication Marketing intégrée “, RNCP 36731, certifié niveau 7 par l’Etat et délivré en partenariat avec Formatives. Codes NSF 312n et 320n, enregistré au RNCP le 20/07/2022, délivré par FORMATIVES.

Bloc de compétences de la certification
Bloc 1 –
Analyser l’environnement socio-économique de l’organisation
Bloc 2 –
Élaborer une stratégie de communication marketing intégrée
Bloc 3 – Piloter un projet de communication marketing intégrée
Bloc 4 – Manager un service marketing communication
Bloc 5 – Piloter des actions événementielles durables

What are the tuition fees
in Bac+4/5 marketing & communication of cultural and creative industries ?

  • Lyon campus: 21 100€.
    (For one-year contracts in Bac+5: 10 800€)
  • Paris campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 marketing & communication of cultural and creative industries ?

Back to school in September

1 week of classes and 3 weeks in a company for 24 months starting in September.

Voir les plannings d’alternance

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Cultural Communication Officer
  • Cultural mediator
  • Head of cultural mission
  • Cultural Action Officer
  • Cultural Affairs Officer
  • Program Manager
  • Head of sponsorship and partnerships

Salaire indicatif à l’embauche : 28 – 34k€

Updated 22 June 2023