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Home » Programmes and Courses » SP1 COMMUNICATION


Our school specializes in communication and offers new graduates a solid and complete curriculum from the first year. This post-baccalaureate training at Sup de Pub is based on learning techniques and tools recognized by professionals, and takes into account the environment and constraints of the company.

The courses


Core subjects

News & economic context, culture of communication and semiology, marketing, law of the
communication, watch, communication english

Strategic planning, branding, visual identity, project management methodology

Technical teachings
Audiovisual, typography, DTP, copywriting, digital strategy and social media

Professional life

Business relations, speaking, communication projects, internships, seminars, competitions

Objectifs, compétences et aptitudes

Learn the basics of communication

The first year in Communication allows students to discover the fundamental subjects that will continue in the second year in the Communication & Digital program. The student is quickly positioned as a young professional capable of defining and managing a communication policy associated with the implementation of creative thinking. The theoretical and practical courses are complemented by an internship period that allows students to put into practice the knowledge they have acquired throughout the school year.

The first year SP1 is accessible after the Baccalaureate (all series), it is divided into two semesters that allow students to discover the basics of communication strategy. In the first year, students learn to work in groups, to organize their work, to speak out, to put forward their ideas, but also to develop their curiosity in all areas.

Plus pédagogiques et évaluation


At the end of the year, a competition is organized: the students work, in micro-agency, on a case
presented by an advertiser. They have two weeks to answer a problem
strategic, marketing and creative.

Strategic planning, branding, visual identity, project management methodology

Video workshop:
Students have one week to write a video script for a brand. The videos are
then assembled and presented at the finals, which brings together the best teams

Back-to-school seminar

Knowing oneself better, knowing others; the back-to-school seminar helps to support the transition to higher education through group work combining collective intelligence, oral expression courses and work methodology.

Photo Seminar

Both technical and thematic, this seminar allows students to explore their creativity through a photographic subject.

Live Masterclasses “We Demain

These are lecture cycles for SP1. Technological, scientific and societal issues are addressed by inspiring personalities.

Want to know more about this program?

Our added value

The Voltaire program

Good writing skills and good spelling are nowadays very important assets.
important to succeed in the communication and media professions. The program
Voltaire allows them to upgrade their skills in these areas.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Free Adobe Suite

To allow you to assimilate the best software of creation, the Adobe suite is accessible
free of charge through your student account, for the duration of your undergraduate degree.

Quality speakers

All courses are led by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.


To justify a validated Baccalaureate or a
level 4 certification, be interested in the
communication, and meet the tests
of admissions


This program provides 60 ECTS credits and delivers a state-recognized RNCP titlein the 5th year.

Tuition and Financing

  • Lyon and Bordeaux campuses: €7 ,300
  • Paris Campus: 7 400€.

Back to school and rhythms

Back to school in September
Courses: September to April
Internship: May to June

Back to school in February
Courses: February to June
Internship: July and August

Want to know more about this program?

A hand holding a pen

Preferred course of study

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022