SP3 DIGITAL COMMUNICATION

Digital strategy and social networks

Analyze social networks for a brand, understand how they work and the constant evolution of digital.

Motion design / Web design

Create, develop and adapt visual identities from animated, audiovisual and interactive content using After Effects.

UX Design

A course to understand web architecture and the different UX techniques (conversion, user experience, shadowing, sky on the wall).

Digital Ecosystem

To give students a definition of the different branches of digital, to bring them to ask themselves the right questions about the job search, the pitfalls or assets of this sector.

Acquire a detailed knowledge of digital media and new technologies

The communication strategy of brands and companies today is directly related to the knowledge and use of new technologies. Students learn to master the specificities of the web, mobile and new media, in the service of a multi-channel communication. They are trained in Internet, mobile, social networks, viral marketing techniques…

Numerous theoretical courses related to digital strategy, web marketing or SEO for example, are also complemented by practical courses and seminars, workshops and competitions: highlights of the year for students. The program prepares students for jobs such as multimedia project manager, digital project manager, UX designer, web art director, mobile web integrator…

“ Team Building

Learning to work in a group is a necessary skill for any communication assignment. SP3 students take part in collective intelligence courses and workshops in order to get to know each other better and to encourage collaborative work.

Competitions

During the year, three competitions are organized: students in communication, creation, strategy, writing and digital work together, in micro-agencies, on concrete issues. This complementarity produces a real qualitative work. They have up to two weeks to respond to a specific strategic, marketing and creative issue.

Audiovisual Seminar

In a limited time, an audiovisual project must be conceived from A to Z: from writing to shooting, through the design of a storyboard and post-production!

Immersive challenges
In groups and on a different theme depending on the campus, students continue to professionalize and work on their versatility, from analysis to creation, including oral presentation, in order to prepare for the second cycle and work-study integration as of next year.