SP3 DIGITAL COMMUNICATION

Bac+3
Bac+2
Septembre
Initial
Paris, Lyon, Bordeaux
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Presentation

This field has naturally become one of the most sought-after. It prepares young graduates for a variety of jobs with advertisers or in agencies. Sup de Pub prepares students for this constantly evolving sector and trains digital experts.

The courses

Enseignements principaux

Digital strategy and social networks

Analyze social networks for a brand, understand how they work and the constant evolution of digital.

Motion design / Web design

Create, develop and adapt visual identities from animated, audiovisual and interactive content using After Effects.

UX Design

A course to understand web architecture and the different UX techniques (conversion, user experience, shadowing, sky on the wall).

Digital Ecosystem

To give students a definition of the different branches of digital, to bring them to ask themselves the right questions about the job search, the pitfalls or assets of this sector.

Objectifs, compétences et aptitudes

Acquire a detailed knowledge of digital media and new technologies

The communication strategy of brands and companies today is directly related to the knowledge and use of new technologies. Students learn to master the specificities of the web, mobile and new media, in the service of a multi-channel communication. They are trained in Internet, mobile, social networks, viral marketing techniques…

Numerous theoretical courses related to digital strategy, web marketing or SEO for example, are also complemented by practical courses and seminars, workshops and competitions: highlights of the year for students. The program prepares students for jobs such as multimedia project manager, digital project manager, UX designer, web art director, mobile web integrator…

Plus pédagogiques et évaluation

Team Building

Learning to work in a group is a necessary skill for any communication assignment. SP3 students take part in collective intelligence courses and workshops in order to get to know each other better and to encourage collaborative work.

Competitions

During the year, three competitions are organized: students in communication, creation, strategy, writing and digital work together, in micro-agencies, on concrete issues. This complementarity produces a real qualitative work. They have up to two weeks to respond to a specific strategic, marketing and creative issue.

Audiovisual Seminar

In a limited time, an audiovisual project must be conceived from A to Z: from writing to shooting, through the design of a storyboard and post-production!

Immersive challenges
In groups and on a different theme depending on the campus, students continue to professionalize and work on their versatility, from analysis to creation, including oral presentation, in order to prepare for the second cycle and work-study integration as of next year.

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Our added value

Career Day

Prepare for your specialization through professional conferences, meetings with professionals and dedicated workshops. Create your future!

Professional accompaniment

The business service helps students to find their internship through coaching for their CV and cover letter.

Semester abroad possible

Take advantage of the Eramus+ program in Europe or study at our partner universities around the world.

Soft-skills

We teach students to develop their behavioral skills: interpersonal skills, empathy, creativity, entrepreneurship, volunteerism, which will be useful in the workplace.

Free Adobe Suite

To help you learn the creative software, the Adobe suite is available free of charge through your student account for the duration of the undergraduate program.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The project-based teaching method allows for the application of knowledge.

Prerequisites

Have a validated Bac+2 (120 ECTS) or a level 5 certification or equivalent in the fields of communication, marketing, digital, management and meet the admission tests.

certification

This program provides 60 ECTS credits and delivers a state-recognized RNCP titlein the 5th year.

Tuition and Financing

  • Lyon – Bordeaux: 8100 €.
  • Paris: 8200 €.

Back to school and rhythms

Back to school in September

1st semester: September to December
2nd semester: January to March
Mandatory internship: April to July

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Key figures

92%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022