Bachelor EXCHANGE : Event marketing – 3rd year

• Event culture: trends and novelties, actors, venues, scenarization, etc.
• Deciphering events and their devices
• Management and deployment of event projects: organization planning, room rental, budget, logistics, management of service providers…
• Communication strategy and plan
• Media and non-media strategy
• Negotiation, tender management and budget construction
• Promotion of events and digitalization of events
• Engineering and visual identity
• Graphic production

Develop skills that are recognized and sought after in the event communication market.

Event-based communication is at the heart of the strategy of goods and services companies. It is part of a product launch strategy as well as a more global brand awareness strategy. You will learn how to design an event project in line with the company’s marketing objectives, offering physical, online or phygital events. Companies are looking for expert, agile and creative profiles, capable of proposing ideas and anticipating expectations and needs throughout an event.

Contribute to the multi-media communication strategy

You will approach communication and events in all their dimensions, thanks to the different pedagogical exercises (projects, competitions, application exercises). You can then stage them in different sectors: in tourism, for companies, for brands in BtoB or BtoC, in the public domain or even for associations, in connection with art, fashion or culture, etc.

Designing a multimedia communication plan

Through this Bachelor’s degree in event management, you will learn to build and write a recommendation for an event, to propose concepts and to manage the organization of a project, in accordance with the company’s communication strategy. You will also learn how to successfully generate content and apply your communication strategy to all media: press, influence, social media …. And measure the results.

To manage multimedia communication actions

You will become familiar with event project management and acquire the skills and techniques necessary to organize various projects. You will then be able to deploy your organizational, scenographic, experiential, budgetary, creative, logistical and security proposals within a framework defined by the clients.

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competition

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Projects and implementations

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.