Internal communication, press relations, public relations, events… To maintain their image and disseminate information, companies need internal and external communication professionals.
Fundamentals of communication and marketing
Understand the different audiences, analyze the context and trends to better communicate and challenge campaign objectives.
Typology of the means of communication
A complete overview of media and non-media to understand all the facets and tools of communication: from sponsorship to events, corporate communication, advertising and brand content.
Master the tools of audience planning to be able to build a media plan.
Understand the web ecosystem and assimilate the different techniques of conversion and customer loyalty.
Essential communication tools
Monitoring, DTP fundamentals, writing, speaking, etc.
Write in a way that adapts to different PR mediums: press, web, press releases, social media.
Objectifs, compétences et aptitudes
Acquire the basics of communication in all its forms
This program is designed for people who come from outside the field of communication but who wish to quickly acquire the strategic and operational fundamentals. The year allows students to approach and master the essentials of a communication plan: audit of the brand and the competition, analysis of targets and trends, definition of objectives.
The program also allows for a transversal discovery of the different types (internal, external, digital, etc.) and levers (advertising, brand content, press relations, events, etc.) of communication. On this occasion, students will be invited to learn about the production and management of campaigns, to better understand the creative, organizational and financial aspects. A toolbox year!
Plus pédagogiques et évaluation
“ Team Building
The SP3 students, who have already formed their team for the first competition, must take up the challenge of the “Agencies Under Construction” brief and build their agency identity in just 24 hours.
During the year, several competitions are organized: the students work together, in micro-agencies, on a practical case presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.
Strategic planning seminar
Students are immersed in the strategic planning process, in contact with professionals who present them with a brief. They have several days to work on the fundamentals of strategy (context analysis, objectives, insights, etc.), and to produce and present their communication campaign.
In groups and on a different theme depending on the campus, students continue to professionalize and work on their versatility, from analysis to creation, including oral presentation, in order to prepare for the second cycle and work-study integration as of next year.
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Our added value
Prepare for your specialization through professional conferences, meetings with professionals and dedicated workshops. Create your future!
The business service helps students to find their internship through coaching for their CV and cover letter.
Semester abroad possible
Take advantage of the Eramus+ program in Europe or study at our partner universities around the world.
We teach students to develop their behavioral skills: interpersonal skills, empathy, creativity, entrepreneurship, volunteerism, which will be useful in the workplace.
Free Adobe Suite
To help you learn the creative software, the Adobe suite is available free of charge through your student account for the duration of the undergraduate program.
All courses are taught by professionals in the field of communication, marketing or creation. The project-based teaching method allows for the application of knowledge.
Have a validated Bac+2 (120 ECTS) or a level 5 certification or equivalent in the fields of communication, marketing, digital, management and meet the admission tests.
This program provides 60 ECTS credits and delivers a state-recognized RNCP titlein the 5th year.
Tuition and Financing
- Lyon and Bordeaux: 8100 €.
- Paris: 8200 €.
Back to school and rhythms
Back to school in September
1st semester: September to December
2nd semester: January to March
Mandatory internship: April to July
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Les chiffres clés
Taux d’insertion professionnelle
Taux de diplomation
heures de cours
élèves par groupe au maximum