SP3 GLOBAL COMMUNICATION

Fundamentals of communication and marketing

Understand the different audiences, analyze the context and trends to better communicate and challenge campaign objectives.

Typology of the means of communication

A complete overview of media and non-media to understand all the facets and tools of communication: from sponsorship to events, corporate communication, advertising and brand content.

Media Culture

Master the tools of audience planning to be able to build a media plan.

Digital communication

Understand the web ecosystem and assimilate the different techniques of conversion and customer loyalty.

Essential communication tools

Monitoring, DTP fundamentals, writing, speaking, etc.

Journalistic techniques

Write in a way that adapts to different PR mediums: press, web, press releases, social media.

Acquire the basics of communication in all its forms

This program is designed for people who come from outside the field of communication but who wish to quickly acquire the strategic and operational fundamentals. The year allows students to approach and master the essentials of a communication plan: audit of the brand and the competition, analysis of targets and trends, definition of objectives.

The program also allows for a transversal discovery of the different types (internal, external, digital, etc.) and levers (advertising, brand content, press relations, events, etc.) of communication. On this occasion, students will be invited to learn about the production and management of campaigns, to better understand the creative, organizational and financial aspects. A toolbox year!

“ Team Building

The SP3 students, who have already formed their team for the first competition, must take up the challenge of the “Agencies Under Construction” brief and build their agency identity in just 24 hours.

Competitions

During the year, several competitions are organized: the students work together, in micro-agencies, on a practical case presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Strategic planning seminar

Students are immersed in the strategic planning process, in contact with professionals who present them with a brief. They have several days to work on the fundamentals of strategy (context analysis, objectives, insights, etc.), and to produce and present their communication campaign.

Immersive challenges

In groups and on a different theme depending on the campus, students continue to professionalize and work on their versatility, from analysis to creation, including oral presentation, in order to prepare for the second cycle and work-study integration as of next year.