Bachelor Global Communication – 3rd year

Bac+2
Bac+2
Septembre
Initial
Paris, Lyon, Bordeaux
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why choose the Bachelor in Global Communication ?

This 3e The professional year of the Bachelor’s degree is punctuated by an initial overview and the acquisition of skills in global communication, i.e. the discovery and mastery of the fundamentals of corporate communication strategy: behavioral trends and target analyses, media studies, decoding of campaigns, brands and public relations.
This one-year course will be punctuated by various projects, role-playing exercises, practical exercises and work experience (minimum 4-month internship), in order to be able to specialize in one of our many programs in the4th and5th years. The ideal career path for training in the communications field

Accessible to people with disabilities. Read more about it.

What are the courses in the bachelor’s degree in global communication?

principaux cours

  • Marketing fundamentals
  • Consumer trends and behaviors
  • Ecosystems and digital strategies
  • Strategic planning and user intelligence
  • Communication and brand strategy
  • Media strategy and audience planning
  • Design and creative writing
  • Decoding the news

Objectifs, compétences et aptitudes

> Acquire the basics of communication in all its forms

This program is designed for people who come from outside the field of communication but who wish to quickly acquire the strategic and operational fundamentals. The year allows students to approach and master the essentials of a communication plan: brand and competition audit, market study, target and trend analysis, definition of objectives, etc.
The program also allows for a transversal discovery of the different types of communication (internal, external, digital, etc.) and the different communication levers (advertising, brand content, press relations, events, etc.).
On this occasion, students will be invited to learn about the production and management of a brand campaign, to better understand the creative, organizational and financial aspects. A toolbox year!

> Manage a communication project

During this year, you will learn how to understand the different audiences, analyze the context, the market and the trends in order to propose a strategic recommendation, and then implement its development via different channels, in order to meet the brand’s objectives and challenge them. You will also discover a complete panorama of media and non-media activations in order to master all the facets and tools of communication: from sponsorship to events, corporate communication, advertising, brand content and digital.

> Design a multimedia communication plan

During this year, we will also teach you all the skills necessary to set up a communication project: project management techniques, creative and marketing intelligence, DTP fundamentals (Adobe suite), pitch and ideas, as well as audience planning tools and media and digital culture.


Plus pédagogiques et évaluation

The Sup de Pub certificate of achievement is obtained through 60 ECTS by different evaluation methods (case study, assignment, etc.).
situation, questionnaire….). Time in the company is also required.

Competitions

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Projects and applications in companies

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

Speaking and pitching

Learn to argue, synthesize, explain and sell your strategic idea and recommendation, a skill no less important
of communication in which you will be trained.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or design. The project-based teaching method allows the application of knowledge.

Professional accompaniment

The business service helps students find their internship through coaching for their CV and cover letter.

Paris or Rennes: Semester abroad possible

Take advantage of the Eramus+ program in Europe or study at our partner universities around the world.

What are the admission requirements
in Bachelor of Global Communication ?

Prove that you have a validated Bac+2 (120 ECTS) or a level 5 title or equivalent and pass the admission tests.

How many ECTS credits are validated
in Bachelor of Global Communication ?

This program provides 60 ECTS credits and delivers a state-recognized RNCP title in the 5th year.

What are the tuition fees
in Bachelor of Global Communication ?

  • Lyon, Bordeaux and Rennes campuses: €8,450
  • Paris Campus: €8,550

What are the back-to-school hours and rhythms
in Bachelor of Global Communication ?

Back to school in September


1st semester: September to December
2nd semester: January to March
Mandatory internship: April to July

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés

92%

Taux d’insertion professionnelle

98%

Taux de diplomation

546

heures de cours

39

élèves par groupe au maximum

Updated 26 May 2023