SP4 SUSTAINABLE DEVELOPMENT & RESPONSIBLE COMMUNICATION STRATEGY

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Presentation

Today, brands are developing new communication territories and are committed to social and environmental values. This is CSR: Corporate Social Responsibility, a growth sector for both large groups and agencies.

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The courses

Enseignements principaux

Understanding social and environmental changes

Global warming, growing inequalities, strength of NGOs

Acquire the fundamentals of responsible marketing

MSR tools, inclusion policy

Understanding the emergence of new economies

SSE (social and solidarity economy), eco-communication, NGOs/associations, citizen consumer, tech for good

Know how to implement responsible communication.

Media buying, events, HR, standards and labels

Objectifs, compétences et aptitudes

Designing a responsible communication strategy

The applications of sustainable development to the economic world open up fields of progress and
solutions to build a society together in compliance with the Paris agreements, today and for the 21st century.

Sup de Pub’s M1 Responsible Communication program includes both theoretical training on climate issues and practical experience in the field,
of diversity, resources and the construction of living together as well as concrete projects supervised by
professionals in corporate strategy, sustainable marketing or responsible communication.

This year will be an opportunity to compare the methodologies and concepts of marketing and
communication with CSR issues. The objective is to produce the cultural change necessary for the
society as a whole, whose representations you will shape in the future. Indeed, as future
professionals in these fields, your responsibility will be to develop messages and means of
to positively influence your targets.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions :

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.

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Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

To justify a validated Bac+3 (180 ECTS) or a
Level 6 certification or equivalent,
primarily in the areas of communication,
marketing, digital, management and
meet the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).