Presentation
Today, brands are developing new communication territories and are committed to social and environmental values. This is CSR: Corporate Social Responsibility, a growth sector for both large groups and agencies.
The courses
Enseignements principaux
Understanding social and environmental changes
Global warming, growing inequalities, strength of NGOs
Acquire the fundamentals of responsible marketing
MSR tools, inclusion policy
Understanding the emergence of new economies
SSE (social and solidarity economy), eco-communication, NGOs/associations, citizen consumer, tech for good
Know how to implement responsible communication.
Media buying, events, HR, standards and labels
Objectifs, compétences et aptitudes
Designing a responsible communication strategy
The applications of sustainable development to the economic world open up fields of progress and
solutions to build a society together in compliance with the Paris agreements, today and for the 21st century.
Sup de Pub’s M1 Responsible Communication program includes both theoretical training on climate issues and practical experience in the field,
of diversity, resources and the construction of living together as well as concrete projects supervised by
professionals in corporate strategy, sustainable marketing or responsible communication.
This year will be an opportunity to compare the methodologies and concepts of marketing and
communication with CSR issues. The objective is to produce the cultural change necessary for the
society as a whole, whose representations you will shape in the future. Indeed, as future
professionals in these fields, your responsibility will be to develop messages and means of
to positively influence your targets.
Plus pédagogiques et évaluation
The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.
Competitions :
For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.
Big talk:
A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.
Want to know more about this program?
Our added value
Quality speakers
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
Professional accompaniment
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
Immersion
The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Prerequisites
To justify a validated Bac+3 (180 ECTS) or a
Level 6 certification or equivalent,
primarily in the areas of communication,
marketing, digital, management and
meet the admission tests.
certification
This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).
Tuition and Financing
- Paris Campus:
Initial training: 9 350€.
Work experience : 9 650€.
Back to school and rhythms
Back to school in September
Courses: September to April in alternation
Full time company: April to September.
Back to school in April
Full time company: April to September.
Courses: September to April in alternation
Want to know more about this program?
The jobs accessible after this training
- CSR/MSR Project Manager
- Responsible Impact Project Manager
- Junior CSR Consultant
- CSR Project Manager
Preferred course of study:
other Possible further studies
Les chiffres clés
90%
Taux d’insertion professionnelle
98%
Taux de diplomation
455
heures de cours
39
élèves par groupe au maximum