The 1st year (Post-Bac) of the Bachelor’s degree at Sup de Pub

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our 1res years Bachelors, in the discovery and initiation course

The objective of your1st year of Bachelor’s degree at Sup de Pub is to discover the communication ecosystem, the commercial and societal stakes of companies and brands. You will be able to learn about the different facets of the communication business. The SP1 (1st year of the Bachelor’s program) and SP2 (2nd year of the Bachelor’s program) offer a cross-disciplinary discovery course to get a glimpse behind the scenes and find your own path.

This Bachelor’s discovery course, through professional situations, will allow students to understand the main issues: understanding marketing and communication, analyzing a market, imagining commercials, organizing events, managing social network content, writing slogans, and discovering the professions will be part of the program.

Sup de Pub offers you the choice of a Bachelor’s degree option allowing you to enter the world of communication. This first specialization will allow the core curriculum to be colored by a more generalist approach, or by a focus on marketing, communication or creation.

1re years Bachelor Communication

Apply until August for our non-Parcoursup courses!


Are you a student living abroad and not a French citizen, regardless of the language spoken? You are subject to the international admission procedure.

Two students talk in front of a MAC computer

How to apply?

Etape 1 : Inscrivez-vous au concours d’admission !

Fill out the online pre-registration form. Then submit your application. The list of supporting documents will be requested by email. The file will be studied by the admissions team and your registration for the competition will be validated.

Etape 2 : Entraînez-vous au concours !

First of all, read about the admission tests, it’s here. The school provides you with several old subjects to allow you to familiarize yourself with the competition tests! Do not hesitate to consult them. They will no longer hold any secrets for you on D-day.

Etape 3 : Vous êtes admis·e ? Renvoyez vite votre dossier de préinscription.

If you are admitted, congratulations! Do not delay in sending your pre-registration file to the school. This file must be returned within 15 days and is imperative to allow us to count you as soon as possible in our ranks!

Want to know more about the 1st year?

Two possible entries

In addition to the traditional start of the school year in September, the school’s three campuses offer a staggered start in February for first-year students. The communication and creation courses are offered on three campuses: Paris, Lyon, Bordeaux and Rennes.

Joining Sup de Pub in February means following an intensive first year program without losing a year. Indeed, students can enter the 2nd year at the same time as the other students in September. Classes are held from February to May, midterms in June, and the internship takes place in July and August.

Pedagogy and evaluation

At Sup de Pub, we favor immersive teaching: situational exercises in the form of seminars, workshops and competitions punctuate the students’ academic year. All of these pedagogical highlights are subject to evaluation.

The competition: This highly formative exercise allows all students to work in teams and combine their talents by working on a real-life topic presented by an advertising agency or advertiser. A concrete case is presented to the students who will have to propose strategic and creative recommendations.

The Revival seminar: For two weeks, students recreate, through a play, the life of an advertising agency of the 40s, 50s, 60s, 70s or 80s! They revisit a time they never knew through clothes, everyday objects, current events, or even expressions of the time. Everything is scrutinized, and they create a 30-second spot “the way of”.

The internship: As of this first year, a mandatory two-month internship is to be completed in May and June (traditional entry) and between mid-June and mid-August (delayed entry). To help them in their efforts, a Career Center is there to help them, coach them on CVs and interviews.

Updated 30 May 2023