Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP4 STRATEGIC PLANNING & BRAND STRATEGY


This specialization, which has been part of Sup de Pub’s DNA since its creation, trains students for one of the leading professions in communications and advertising agencies: strategic planning. This program aims to provide students with the fundamental tools and reflexes for monitoring, analysis and recommendation.

The courses

Enseignements principaux

Mastering the major issues of communication
Brand strategy, acquisition, relationship, loyalty, image and reputation

Analyze the targets and the environment
Consumer psycho-sociology, insights, monitoring and qualitative studies, social listening, benchmark and

Build a strategy and select the right channels
Communication plan & media strategy, media stories, trends

Objectifs, compétences et aptitudes

Become a marketing, consulting and strategic planning professional

Job dedicated to consulting within an agency, the. the strategist intervenes very early on, as soon as she receives a brief, to decipher it, feed it, challenge it – and eventually anticipate it! At the advertiser, it’s him. It constantly confronts the brand with the realities of the market, uses and trends. In both cases, it is for him. it to identify as accurately as possible the areas of improvement and performance of the brand.

Monitoring, benchmarking, surveys: you have to love research, study and synthesis. Openness and critical distance are therefore mandatory to enrich the reflection. Because articulated to the analysis, there is the recommendation: the. the strategist is also there to serve as a scout. se. It is therefore necessary to know how to navigate between communication issues, sectors of activity and media landscapes. It’s in charge. orchestrator of all these data that he. it works to imagine solutions and create value for brands

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.


For two weeks, the students. s must work on a real-life practical case presented by a major
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.

Big talk:

At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Access thousands of free resources
to improve your knowledge, to learn, to follow
news and carry out your monitoring.


To justify a validated Bac+3 (180 ECTS), a
level 6 certification or equivalent and pass the admission tests.


This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon Campus – ฺBordeaux:
    Initial training: 9 300€.
    Work-study program: €9,550
  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.

Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

A hand holding a pen

The jobs accessible after this training

  • Strategic Planner
  • Study manager
  • Account manager
  • Communication officer
  • Brand manager

Preferred course of study:

Other possible courses of study :

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022