Presentation
This specialization, which has been part of Sup de Pub’s DNA since its creation, trains students for one of the leading professions in communications and advertising agencies: strategic planning. This program aims to provide students with the fundamental tools and reflexes for monitoring, analysis and recommendation.
The courses
Enseignements principaux
Mastering the major issues of communication
Brand strategy, acquisition, relationship, loyalty, image and reputation
Analyze the targets and the environment
Consumer psycho-sociology, insights, monitoring and qualitative studies, social listening, benchmark and
methodology
Build a strategy and select the right channels
Communication plan & media strategy, media stories, trends
Objectifs, compétences et aptitudes
Become a marketing, consulting and strategic planning professional
Job dedicated to consulting within an agency, the. the strategist intervenes very early on, as soon as she receives a brief, to decipher it, feed it, challenge it – and eventually anticipate it! At the advertiser, it’s him. It constantly confronts the brand with the realities of the market, uses and trends. In both cases, it is for him. it to identify as accurately as possible the areas of improvement and performance of the brand.
Monitoring, benchmarking, surveys: you have to love research, study and synthesis. Openness and critical distance are therefore mandatory to enrich the reflection. Because articulated to the analysis, there is the recommendation: the. the strategist is also there to serve as a scout. se. It is therefore necessary to know how to navigate between communication issues, sectors of activity and media landscapes. It’s in charge. orchestrator of all these data that he. it works to imagine solutions and create value for brands
Plus pédagogiques et évaluation
The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.
Competitions:
For two weeks, the students. s must work on a real-life practical case presented by a major
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.
Big talk:
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.
Want to know more about this program?
Our added value
Quality speakers
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
Professional accompaniment
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
Immersion
The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).
OMNES Education Digital Library
Access thousands of free resources
to improve your knowledge, to learn, to follow
news and carry out your monitoring.
Prerequisites
To justify a validated Bac+3 (180 ECTS), a
level 6 certification or equivalent and pass the admission tests.
certification
This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).
Tuition and Financing
- Lyon Campus – ฺBordeaux:
Initial training: 9 300€.
Work-study program: €9,550
- Paris Campus:
Initial training: 9 350€.
Work experience : 9 650€.
Back to school and rhythms
Back to school in September
Courses: September to April in alternation
Full time company: April to September.
Back to school in April
Full time company: April to September.
Courses: September to April in alternation
Want to know more about this program?
The jobs accessible after this training
- Strategic Planner
- Study manager
- Account manager
- Communication officer
- Brand manager
Preferred course of study:
Other possible courses of study :
Les chiffres clés
92%
Taux d’insertion professionnelle
98%
Taux de diplomation
455
heures de cours
39
élèves par groupe au maximum