bachelor COMMUNICATION & DIGITAL – 2nd year

Programme - Sup de pub
Paris, Lyon, Bordeaux
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why choose the bachelor of communication & digital ?

This second year offers the fundamental teachings of communication and digital culture. It allows students to acquire the skills that are essential for further studies in communication.

Accessible to people with disabilities. Read more about it.

The courses in Bachelor communication & digital


Deepen communication strategies

Communication culture & storytelling, communication campaign, media history

Develop your versatility
Digital design, UX and design, news analysis, DTP, audiovisual, English communication

Understanding digital as a professional
Digital strategy, social networks, brand content

Objectifs, compétences et aptitudes

Designing communication strategies

This second year course, focused on strategy, serves to deepen the specialization begun in SP1 and to better understand the media, uses and trends. Fundamental knowledge to set up effective communication campaigns.

This option allows students to learn about these new digital methods and techniques that are transforming all professional uses. They will continue to acquire knowledge in the field of communication but also open up to digital marketing, design, SEO and social network management. All these new uses are an integral part of the life of companies, the general public and the communication of brands and services. This training also includes creative courses that will allow students to master DTP software and to design communication supports.

Plus pédagogiques et évaluation


During the year, competitions are organized: the students work together, in micro-agencies, on a practical case presented by an advertiser. They have two weeks to respond to a strategic, marketing and creative problem.

Red thread project
Each year, students work in teams on a long-term collaborative and cross-disciplinary project in order to develop their project management skills. This project, on a theme renewed each year, combines reflection, commitment and numerous productions and requires continuous and regular work.

Back to school workshop
Each campus welcomes its students for a year-long training on an intense and specific communication project.

Digital project
This major digital project is the focus of this year. Students must respond to the needs and issues of an advertiser: website, app, social networks, digital media, etc.

Focus on jobs
Through conferences, testimonials from former students, and introductory courses, SP2 students are invited to discover the many professions in the field of communication to help them choose their specialization and career path.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value


All courses are taught by professionals in the communication and creative sector. The emphasis is on immersive and caring pedagogy.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


Behavioral skills” or soft skills are increasingly in demand in companies. sup de Pub’s pedagogy aims to develop empathy, curiosity, self-confidence, stress management and autonomy. Group work and speaking are valued.

What are the admission requirements
in bachelor communication & digital ?

Proof of a validated Bac+1 (60 ECTS) or equivalent in communication or creation, present a portfolio and satisfy the admission tests.

How many ECTS credits are validated
in bachelor communication & digital ?

This program provides 60 ECTS credits and delivers a state-recognized RNCP title in the 5th year.

What are the tuition fees
in bachelor communication & digital ?

  • Lyon and Bordeaux campuses: €7,850
  • Paris Campus: 7 950€.

What are the back-to-school hours and rhythms
in bachelor communication & digital ?

Courses: September to May
Internship : 2 months minimum

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


heures de cours


élèves par groupe au maximum


école pionnière depuis sa création


taux d’employabilité record à Bac+5

Updated 30 May 2023