MSC (Bac+4/5) brand strategies and strategic planning (english track)

> Analyze and understand the context and specificities of a brand within its market.

Define and manage the brand strategy. Set up active monitoring of one or more markets and trends in order to identify current and future behaviors and deduce new opportunities. Knowing how to anticipate transformations, trends and weak signals in order to guide brand communication.

> Define and manage the marketing strategy of the brand.

To be able to build the different advertising communication messages and implement the marketing mix levers for the brand. Students learn to defend a relevant positioning strategy, in line with the expectations of the company and its targets (insights).

> Design and implement the brand’s communication strategy, remaining true to the desired positioning while ensuring differentiation.

Be able to formulate insights based on data analysis, and translate these into recommendations, opportunities and prospects for a brand. Be able to optimize the design of strategic content for a brand.

> Know how to steer and manage the performance of your brand‘s marketing and/or communications actions.

Acquire the attitude and interpersonal skills needed to lead multi-disciplinary teams in formulating recommendations to creative advertising and sales teams. Develop and manage brand communication strategies, and present complex recommendations for a brand based on image, awareness and conversion objectives.

> Supporting brand transformation.

Carry out prospective studies to identify, in the form of opportunity notes, the brand’s innovation levers.  Develop a sociological approach to thinking in order to best guide the advertiser’s strategic direction in a changing world. Learn how to manage a department and lead teams.

The year is validated by the award of 120 ECTS through a variety of assessment methods (case studies, simulations, questionnaires….). A period of work experience is also required.

Competitions:

This is a real-life work situation. For two weeks, our trainees work on a real customer brief presented by the agency and/or advertiser, in response to a strategic, marketing or creative issue. This cross-disciplinary work is carried out collectively, with expectations divided according to skills, in the form of an agency proposal.

Grand oral:

Held at the end of the year, this is presented before a jury of professionals. Five themes made up of fifteen articles are proposed to students, as a way of keeping abreast of new trends in communications and marketing.

Professional project: Create your own start-up

Students form mixed project groups from different specialties to complete this common thread. You will have one year to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will receive the support they need to really roll out their concept.