SP4 LUXURY, ART & FASHION MARKETING

• Fashion, Beauty & Luxury markets in the US
• Leadership Skills for the Fashion Industry
• Creative Communication for Luxury Brands
• Digital Marketing in Fashion, Luxury & Arts
• Entrepreneurship in Luxury & Arts

Manage a brand strategy in fashion industry

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges. We denote the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system. 

Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media remain in effect, but the digital and non media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising.

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Thesis

This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.