SP4 LUXURY, ART & FASHION MARKETING

Bac+4
Bac+3
September
Full-Time Program
New York
Accueil » Programmes et Formations » SP4 LUXURY, ART & FASHION MARKETING

PrEsentation

This program developed by Sup de Pub aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market.

The courses

Main subjects

  • Fashion, Beauty & Luxury markets in the US
  • Leadership Skills for the Fashion Industry
  • Creative Communication for Luxury Brands
  • Digital Marketing in Fashion, Luxury & Arts
  • Entrepreneurship in Luxury & Arts

GOALS, SKILLS AND ABILITIES

Manage a brand strategy in fashion industry

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges. We denote the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system. 

Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media remain in effect, but the digital and non media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Thesis

This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.

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Our added value

Quality speakers

The classes are all led by professionals from the
communication, marketing or creative sector.
Emphasis is placed on immersive or reverse
pedagogy.

Professional support

Students can find their internship with the help of
our Career Center. They help them with coaching,
resume writing, job search.

Prerequisites

  • To justify a validated Bac+3 (180 ECTS), or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the entry tests.
  • Have a good level in English, justified by a TOEIC 700 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification «  Communication and Marketing Manager  » of level 7 (RNCP code 34492 | certificate code 16X32020).

Tuition and Financing

  • New York Campus:
    Full time program: 10 500€.


Back to school and rhythms

Back to school in September
Classes : September to December
Internship : 6-month internship 2nd semester

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Une main qui tient un stylo

The jobs accessible after this training

  • Brand Manager
  • Trend Researcher
  • Sales manager
  • Marketing Director
  • Social Media Manager

Preferred course of study

OTHERS POSSIBLE STUDIES

key figures

90%

Professional integration rate

98%

Graduation rate

455

Hours

12

Maximum student number

Mis à jour le 4 avril 2022