MSc (BAC+4/5) Communication and Media Strategy – Luxury (English Track)

Bac+4, Bac+5
Bac+3, Bac+4
September, February
En alternance / En initial
Paris
Accueil » Programmes et Formations » MSc (BAC+4/5) Communication and Media Strategy – Luxury (English Track)

Why choose MSC communication and media strategy – Luxury ?

The number of trademarks registered with the INPI has risen steadily over the past 5 years. This trend, among others, illustrates the growing pressure facing advertisers. More than ever, they need to learn how to differentiate themselves through strategic and operational work: what positioning to give their brand? And what means should be deployed to bring it to life? This course addresses these two major challenges, preparing the communications managers of tomorrow.

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what are the courses in MSc communication and media strategy – Luxury ?

mains courses

455H – 60 ECTS

  • Strategy and campaign
  • Methodology and analysis
  • Strategic marketing
  • Brand identity
  • Brand diversification
  • Insight and users studies
  • UX
  • Actuality
  • Competition
  • Introduction to international relations
  • Module No Code datamarketing
  • Innovation project
  • Trends

  • Case study
  • Basics marketing Work paper
  • Planning strategic project
  • Softskills
  • Strategist’s values
  • Production and creative support
  • Strategic recommendation
  • KPI and performance
  • Communication rights
  • Planning audience
  • Budget

455H – 60 ECTS

  • Professional project
  • Trends & prospective
  • Brand utility
  • Branding & brand management
  • Strategic content
  • Data and insight
  • Measure & analytics

  • Methodology & disruption
  • Strategic project
  • Relationship & team management
  • CSR module
  • Work experience
  • Professional skills

you will learn to

You will develop a deep understanding of the luxury sector, which reinvents itself between tradition and innovation. You will learn to decipher emerging trends and new behaviors at work. With your keen understanding of the issues, you will be able to formulate relevant strategic recommendations in response to the new digital and societal requirements of luxury clients.

By acquiring solid knowledge, you will be able to successfully design the marketing strategy of a luxury brand, ensuring a fair, impeccable, and remarkable image. You will learn to navigate skillfully in the complex world of luxury, defending a relevant and differentiated strategic position with stakeholders. You will also become an expert in active monitoring to constantly improve your strategy.

You will learn to develop and execute a compelling communication strategy for luxury brands, leveraging various channels, from physical presence to online sales, advertising, social media, partnerships, and exclusive events. The goal: to activate the right levers to create a unique customer experience.

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assessment methods

The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.

Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.

Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.

yOUR WORK-STUDY PROGRAM AT SUP DE PUB

Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !

We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».

Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !

Would you like to find out more about this program?

Sign up for an open day!
Our students and teachers will be on hand to answer all your questions.

Étudiants Sup de Pub

Our added value

immersive pedagogy

Our students develop their knowledge and skills by working on real and concrete projects proposed by our partners throughout the year. This allows them to face current professional challenges.

quality speaker

Our professional speakers, all experienced and passionate, are regularly accompanied and trained in the latest pedagogical methods. They ensure that each course is a rewarding and relevant experience for our students.

access to an influential network

By joining Sup de Pub, you benefit from privileged access to an active network of 13,000 alumni, an influential professional community within numerous brands. This connection opens up multiple opportunities for partnerships and collaborations, thus strengthening your professional journey.

WHAT ARE THE ADMISSION prerequisites EN MSC communication and media strategy – Luxury ?

You must hold a validated Bachelor’s degree (180 ECTS) or, for parallel admission to the 5th year, a Master’s degree (240 ECTS), a level 6 certification or equivalent, preferably in the fields of Communication, Advertising, or Marketing, and pass the selection tests of the institution (or equivalent for foreign candidates). The Executive program has specific prerequisites, taking into account professional experience.

What certification is awarded in MSC communication and media strategy – Luxury?

This program delivers the state-approved RNCP level 7 certification “Brand Communication Manager”. RNCP CODE 37775 | DIPLOMA CODE 16X32037?

Certification skills block
Block 1 –
Conduct a brand and communication diagnosis
Block 2 – Define the brand and its communication strategy
Block 3 – Implement the brand communication strategy
Block 4 – Measure and optimize the performance of the brand communication strategy
Block 5 – Manage strategic planning in an agency

THIS CERTIFICATION IS ACCESSIBLE THROUGH COMPETENCY BLOCK ACCUMULATION. See details of skills on the program sheet.

What are the tuition fees in MSC communication and media strategy – Luxury?

Paris
Work-study (MSc1 + MSc2)22 500€
MSc1 in initial10 600€
MSc2 in work-study11 600€
MSc2 in initial11 100€

What are the start dates and timetables for the MSC communication and media strategy – luxury?

Back to school in September

1 week of classes and 3 weeks at the company for 24 months starting in September.

Back to school in February

1 week of classes and 3 weeks on the job for 18 months starting in February.

Would you like to find out more about this program?

Sign up for an open day!
Our students and teachers will be on hand to answer all your questions.

Étudiants Sup de Pub

CAREERS AND CAREER PERSPECTIVES

  • Communication officer
  • Internal communications manager
  • External communications manager
  • Communications manager
  • Project Manager
  • Corporate communications manager
  • Public communications manager
  • Brand Manager

Indicative starting salary: €31k – €36k

Mis à jour le 27 mai 2024