MSc (BAC+4/5) Communication and Media Strategy – Luxury (English Track)

> Diagnose a brand and its communications

You’ll acquire all the tools you need to analyze a brand’s identity and positioning in the marketplace, as well as the effectiveness of its communication strategies. You’ll identify a brand’s strengths, weaknesses and opportunities – and learn how to make informed strategic recommendations.

> Define an omnichannel communications strategy

You’ll learn how to design and implement an integrated communications plan, using different channels and platforms consistently and effectively. You’ll need to demonstrate a thorough understanding of the different media available (digital, social, traditional) and their relevance to the brand’s target audiences.

> Manage a communication campaign from A to Z

You will focus on the operational execution of the communication plan. This includes coordinating teams, managing resources and deadlines… and measuring performance! You’ll need strong managerial skills to direct efforts and guarantee effective achievement of communication objectives.

The year is validated by the award of 120 ECTS through a variety of assessment methods (case studies, simulations, questionnaires….). Time spent in a company is also required (minimum 80 working days).

Competitions:

This is a real-life work situation. For two weeks, our trainees work on a real customer brief presented by the agency and/or advertiser, in response to a strategic, marketing or creative issue. This cross-disciplinary work is carried out collectively, with expectations divided according to skills, in the form of an agency proposal.

Grand oral :

Held at the end of the year, this is presented before a jury of professionals. Students can choose from five themes comprising fifteen articles, a way of keeping abreast of the latest trends in
communication and marketing.

Professional project: Create your own start-up

Learners form mixed project groups from different specialties to carry out this common thread. You will have one year to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will receive the support they need to really roll out their concept.