MSC (Bac+4/5) brand strategies and strategic planning (english track)

Bac+4, Bac+5
Bac+3, Bac+4
September, February
En alternance / En initial
Home » Programmes and Courses » MSC (Bac+4/5) brand strategies and strategic planning (english track)

why choose the msc brand strategies and strategic planning ?

Understanding audiences is at the core of marketing and communication consulting professions. It is the strategic planning department’s responsibility, in particular, to integrate the perspective of the target audience into the thought process. Trend monitoring, qualitative and quantitative studies, expert interviews… all means are good for uncovering insights—and thus better informing the recommendation work. The goal: to enable brands to continually adapt to their audiences and develop their innovation capacity.

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what are the courses in MSc brand strategies and strategic planning?

main courses

455H – 60 ECTS

  • Strategy and campaign
  • Methodology and analysis
  • Strategic marketing
  • Brand identity
  • Brand diversification
  • Insight and users studies
  • UX
  • Actuality
  • Competition
  • Introduction to international relations
  • Module No Code Data Marketing
  • Innovation project
  • Trends

  • Case study
  • Basics marketing Work paper
  • Work paper
  • Planning strategic project
  • Softskills
  • Strategist’s values
  • Production and creative support
  • Strategic recommendation
  • KPI and performance
  • Communication law
  • Planning audience
  • Budget

455H – 60 ECTS

  • Professional project
  • Trends & prospective
  • Brand utility
  • Branding & brand management
  • Strategic content
  • Data and insight
  • Measure & analytics

  • Methodology & disruption
  • Strategic project
  • Relationship & team management
  • CSR module
  • Work experience
  • Professional skills

You will learn to

You will learn to develop a better understanding of the target audience and track insights. Through tools and methodologies borrowed from the humanities, you will delve into the study of trends, behaviors, and consumer needs. To communicate effectively, it’s best to seek affinity!

After studying comes recommendation… You will learn to craft strategic visions — and to defend them, both in writing and orally, to decision-making teams. Your favorite subject: the brand from every angle, from its DNA to its storytelling, from its current commitments to its future innovation potential.

You will learn the design and implementation of an integrated communication plan. Defining creative concepts, coordinating teams and resources, measuring performance, etc.: you will need to master the entire value chain of a campaign to effectively manage projects.


The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.

Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.

Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.


Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !

We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».

Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !

You want to know more on this program?

Sign up for an open day!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

immersive pedagogy

Our students develop their knowledge and skills by working on real and concrete projects proposed by our partners throughout the year. This allows them to face current professional challenges.

quality speaker

Our professional speakers, all experienced and passionate, are regularly accompanied and trained in the latest pedagogical methods. They ensure that each course is a rewarding and relevant experience for our students.

access to an influential network

By joining Sup de Pub, you benefit from privileged access to an active network of 13,000 alumni, an influential professional community within numerous brands. This connection opens up multiple opportunities for partnerships and collaborations, thus strengthening your professional journey.

EN MSc brand strategies and strategic planning ?

You must hold a validated Bachelor’s degree (180 ECTS) or, for parallel admission to the 5th year, a Master’s degree (240
ECTS), a level 6 certification or equivalent, preferably in the fields of Communication, Advertising, or Marketing, and pass the
selection tests of the institution (or equivalent for foreign candidates).
The Executive program has specific prerequisites, taking into account professional experience.

What certification is issued
in MSc brand strategies and strategic planning?

This program delivers the state-approved RNCP level 7 certification “Brand Communication Manager”. RNCP CODE 37775 | DIPLOMA CODE 16X32037?

Certification skills block
Block 1 –
Conduct a brand and communication diagnosis
Block 2 – Define the brand and its communication strategy
Block 3 – Implement the brand communication strategy
Block 4 – Measure and optimize the performance of the brand communication strategy
Block 5 – Manage strategic planning in an agency


What are the tuition fees
in bac+4/5 brand strategies and strategic planning ?

Work-study (MSc1+MSc2)22 000€
MSc1 in initial10 600€
MSc2 in work-study11 600€
MSc2 in initial11 100€

What are the back-to-school hours and rhythms
in MSc brand strategies and strategic planning ?


1 week of classes and 3 weeks at the company for 24 months starting in September.


1 week of classes and 3 weeks on the job for 18 months starting in February.

You want to know more on this program?

Sign up for an open day!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students


  • Strategic Planner
  • Research Analyst
  • Account Manager
  • Account Director
  • Communication Manager
  • Brand Manager

Indicative starting salary: €31k – €36k

Updated 27 May 2024