CONTENT PAGE
International branding / Campaign Elaboration / Pitching
Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.
PRE-REQUISITES
Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news
Careers
Director of Communication (internal and external)
Marketing Director
455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager, Marketing et Commercial option International brand strategy and Marketing
Code RNCP 23639
Je cherche à en savoir plus
Our added value
Work-linked training is possible for students who follow the Paris Program
Students can find their company thanks to the Career Center such as « contrat de professionnalisation, contrat d’apprentissage, convention PPE »… They also help them for interview coaching, resume writing, job search…
Students who choose the London Program follow a full time program and can also find a traineeship thanks to the career center.
« Testimonials »
Mark TUTSSEL
Chairman Publicis Communications
Samuel Cranston
Mentor of the International Brand Strategy program
Professor of International Marketing and Communications in France and abroad.
Director of the English language International Brand Strategy Masters at SUP de PUB Paris
Over 30 years working experience in international marketing et communication (strategy, copywriting, transcreation – translation)
Began working in advertising as a translator in Paris and then became a freelance copywriter and strategic consultant helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned.
Clients have included advertisers and agencies alike. Among them several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC..), Sony, Seat, Hard Rock Café, Planet Hollywood, Patagonia, Microsoft, Publicis, Grey, MDIC
Today he lectures in several schools and universites in Paris, Bordeaux, Lyon and abroad (Greece, Czech Republic, China and the US)
NAVIGATION PAGE & SCRIPT
PRE-REQUISITES
Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news.
Careers
Director of Communication (internal and external)
Marketing Director
455 hours
60 crédits ECTS
Navigation de la page
