Paris’s Program
A work-study (alternance) is possible with this program
Add an International Dimension to your Resume
Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.
With 2 of the world’s top 10 agency holding companies (Publicis Groupe and Havas) based in Paris as well as a slew of global and European adverstisers (L’Oréal, Evian, Danone, Carrefour, Renault, Peugeot, Orange, Orangina, Michelin, Perrier, and LMVH…) based in France, studying brand strategy with INSEEC School of Communications in Paris puts students within easy reach of these major industry players.
This 5 th year programme is designed for students wishing to benefit from an international experience in an English-language program. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.This year-long program taught entirely in English consists of classes full time (M-W) from the beginning of September until the end of January followed by a work experience and a professional project which students will defend the following September. Students have the option to complete their work experience to one of two ways. Students can complete a 6- month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).
The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.
This curriculum allows rapid integration into a professional environment where INSEEC School of Communications is a well-known and respected institution for over 30 years. Our lecturers who are also industry professionals teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to our alumni network that is over 7000 strong and constant contact with communications industry. Finally, our competitions and internships ease the school to work transition.
Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen. The best Parisian teams takes a day trip the English capital to face off against the best team from London.
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The program in details
Paris’s Seminars
General Studies
- Geopolitics
- French
- Advertising English
- Management
- Finance
Professional Life
- International Competitions
- Advertising language in the international context
- Professional Project
Campaign Elaboration
- Media Neutral Planning
- Account Planning
- Social Media
- The art of pitching
- PR Strategies
International Branding
- International Campaign
- Brand management
- International Marketing
Understanding the Market
- Marketing research
- Trendspotting
- Media
- Comparative Media Literacy
- Consumer Behaviour
Masterclass
If you want to meet the hottest Who’s Who in today’s show biz and communications world, Sup de Pub is the place to be!
Our intense Master Class is as inspiring as it is informative. The only thing more exciting than seeing a huge star explain his or her secrets of success in a packed auditorium, is the possibility of meeting this icon afterwards to pass on your business card or CV. This is exactly what has been happening at Sup de Pub for years. Big names in the business grace the auditorium stage for the sole purpose of recruiting interns and future employees from our Masters students.
Recent celebrity guests include France 2’s Nathalie Saint-Cricq, former Health Minister Roselyne Bachelot, jazz guitarist Thomas Dutronc, and film score composer Alex Jaffray, who have all graced the same stage as our geopolitics professor, Stéphane Saliège.
Some of the recent visiting business leaders in our industry include Thierry Jadot and Fabien Leroux of the Dentsu Aegis Network, Abel Bounane from Bright, Thierry Wellhoff for Wellcom, Françoise Hernaez-Fournier from IPSOS, Stéphane Hauser from IAB France, David-Alexandre Kingbeil from Graine de luxe, Stéphane Gaubert for Les Gaulois, Hani Ramzi from licontact, and Isabelle Rouhan from Facebook.
Professional project
At the end of their fifth year, students go before a jury to explain and defend their Professional Project which they’ve prepared throughout the year. This is the last step to receiving a diploma before beginning a career either in France or abroad. These INSEEC MBA and MS degrees have proven value on alumnus cvs and pave the way to an extraordinary future.
Sup de Pub also fosters an entrepreneurial environment by selecting top business plans from competing students to sponsor for a year and to include in the INSEEC Group’s business incubator as well as two other partner incubators.
Work study
Full-time program + internship in a company
The year is organized according to the following pattern:
During the first semester, students follow the courses on full-time basis.
In the second semester, they have a mandatory internship of 6 months in a company.
They defend their professional project at the end of the curriculum.
The internship can be done either in France or abroad.
Parisian students have the option to complete the program with a work study (alternance).
Careers
The Sup de Pub Masters Program prepares students for various career paths, such as…
Responsable communication interne
Celui-ci travaille sur la communication sociale, financière, la communication de crise, entre autres, et assure la transmission d’informations avec le personnel, les filiales…
Directeur de la communication (interne et externe)
Le Directeur (ou la Directrice) de la communication occupe une fonction essentielle au sein de l’entreprise, en contact étroit avec la Direction. Il conduit son service en véritable chef d’orchestre et, à partir d’un budget préétabli. Il définit et met en œuvre la stratégie de communication en interne comme en externe en cohésion avec la stratégie globale de l’entreprise. A la tête d’une équipe qu’il cordonne et anime, il est le garant de l’image de la société, de son identité et des valeurs qu’elle véhicule. A la fois stratège et manager, le Directeur de la communication ne fait pas seulement passer les messages, c’est lui qui les conçoit en déterminant l’image de l’entreprise qu’il faut mettre en avant. Pour cela il doit donc avant tout comprendre les attentes de chaque public afin de les traduire en solutions et actions de communication les plus pertinentes et adaptées.
Attaché de presse
Il assure à la marque ou à l’institution sa communication institutionnelle ou celle de ses produits et services. Et, avec le chargé de relations publiques, il gère l’image et les relations de l’institution vis-à-vis de ses pairs et partenaires, il organise la communication évènementielle, l’agenda de la direction et les contacts au plus haut niveau.
Community manager
Le community manager (animateur de communautés web) a pour mission de fédérer les internautes via les réseaux sociaux autour de pôles d’intérêts communs (marque, produits, valeurs…), d’animer et de faire respecter les règles éthiques des communautés. Il définit des contenus pour chaque cible (images, vidéos, articles, jeux concours…), planifie la production, publie et anime les réseaux sociaux et évalue l’efficacité des actions. Il contribue ainsi à développer la présence de la marque sur Internet.
Journaliste d’entreprise
Il rédige et met en forme toute l’actualité de l’entreprise pour la rendre lisible par le personnel, les partenaires de celles-ci, ses réseaux. Il assure fréquemment la rédaction des journaux internes d’entreprises, version web et papier.
Et bien d’autres !
Testimonials
« Pour travailler dans la communication, il faut avant tout être travailleur, ne pas compter ses heures et être très réactif. Travailler sa culture donc, être curieux, être force de propositions, perfectionniste sont également d’excellents atouts. Etre compétitif est évidemment un plus ! A Sup de Pub, j’ai pu me spécialiser dans qui me convenait parfaitement, non seulement grâce aux cours, aux intervenants, mais surtout aux périodes de stages, périodes cruciales pour prendre le pouls des entreprises ! »
Isabelle Vitte, Responsable communication chez DASSAULT, promo 2011
Témoignage vidéo de Mark TUTSSEL, Chairman Publicis Communications
Planning Paris 5e année (SP5)
Rentrée en septembre
Septembre : Rentrée
De septembre à mi-janvier :
Cours SP5 en alternance
De mi-janvier à fin juillet :
Entreprise à temps plein
Septembre : Soutenance
Management
