SP4 International Brand Strategy & Marketing

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

This master allows students to develop a real communication campaign, manage customer relations, but also to manage a budget in their campaign. At the end of the year and thanks to all the school projects, they also can coordinate a team.

Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication is a well-known and respected institution
for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.

The fact sheet is a non contractual information document