This 4th year programme is designed for students wishing to benefit from an international experience in an English-language program.
Jumpstart an International Career in Communications
Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.
Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication is a well-known and respected institution
for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.
CAREERS
Director of Communication (internal and external)
Marketing Director
AT THE END OF SCHOOL
Employability
Scool exit salary
Salary after 5 years
MAIN SUBJECTS
Media Planning
Account Planning
Social Media
The art of pitching
PR Strategies
Brand Management
Marketing research
Consumer Behavior
455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Responsable de communication et de publicité option International brand strategy and Marketing
Code RNCP 1739
Je cherche à en savoir plus
The advantages of the program
Thesis
Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.
Competition
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge
An alternating program with rhythmic courses
Intake in September
4th year Planning SP4
From September to January : Courses (work-study contract is possible)
From January to August : Internship
September : Defense of the professional project
Studies financing
- Prix de la formation:
- Londres / International : 9 850€
This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de
Publicité, certification de niveau II” certification.
« Testimonials »
Mark TUTSSEL
Chairman Publicis Communications
Samuel Cranston
Mentor of the International Brand Strategy program
Professor of International Marketing and Communications in France and abroad.
Director of the English language International Brand Strategy Masters at SUP de PUB Paris
Over 30 years working experience in international marketing et communication (strategy, copywriting, transcreation – translation)
Began working in advertising as a translator in Paris and then became a freelance copywriter and strategic consultant helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned.
Clients have included advertisers and agencies alike. Among them several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC..), Sony, Seat, Hard Rock Café, Planet Hollywood, Patagonia, Microsoft, Publicis, Grey, MDIC
Today he lectures in several schools and universites in Paris, Bordeaux, Lyon and abroad (Greece, Czech Republic, China and the US)
