Bachelor Exchange : Digital Marketing – 3rd year

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why choose the Digital Marketing Bachelor ?

This 3rd year of the Bachelor’s degree in digital marketing is a springboard to professionalization. This year of training will provide you with skills in digital communication strategy but also expertise in all digital levers. Thus, you will have both a vision of multimedia communication in business and you will be able to deploy and optimize the operational aspects of the brand in digital (SEO, social networks, emailing, website, CRM, etc.). You will be able to exploit your acquired skills through role playing, projects and competitions. You will also benefit from a unique international experience, a real plus in your course.

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What are the courses in the Bachelor of Digital Marketing?

principaux cours

  • Digital communication strategy and webmarketing
  • Media plan and social ads
  • Social networks and editorial strategy
  • Issues of influence
  • Content marketing
  • Digital production and web design
  • UX / UI
  • Video and motion design
  • Technical language and introduction to site creation
  • Digital culture and new technologies

Objectifs, compétences et aptitudes

Develop skills that are recognized and sought after in the professional world

Digital is now present in all companies in BtoC as well as in BtoB and allows to develop new strategic opportunities. Brands rely on digital to develop their visibility, build a multi-media communication approach, develop sales but also work on their image and reputation and manage their prospecting.
You will be able to collaborate on the strategic aspects of the brand as well as manage and animate the digital channels.

Contribute to the multi-media communication strategy

In order to understand how all digital channels are structured, you will approach webmarketing as well as the communication strategy of a brand. Through pedagogical exercises, you will have the opportunity to define a positioning, a precise targeting and a strategic recommendation for the brand’s communication according to the set objectives and to imagine all the operational levers such as emailings, advertising campaigns on social networks, creation of editorial or audiovisual content, etc. You will learn how to study the market, the targets and the appropriate communication channels in order to set up an efficient brand campaign.

Designing a multimedia communication plan

Based on a strategic recommendation, you will understand the deployment of the multi-media communication plan. The discovery of all the digital acquisition channels (natural and paid referencing, social ads, digital display, etc.) will allow you to learn how to orchestrate the media according to a budgetary framework and the constraints set. You can measure the results and optimize your actions in real time.

To manage multimedia communication actions

Thanks to your acquired digital expertise, you will be able to manage projects regardless of the brand issues or sectors of activity. At the same time, in order to steer the deployment of communication actions, you will learn to master project management with different interlocutors, schedule management, budgetary arbitration according to the strategic framework defined in the multimedia communication plan.

Plus pédagogiques et évaluation

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.


During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Project and implementation

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

International in the curriculum

This unique experience both academically and in terms of
cultural, is an opportunity to give your CV an international dimension and to look forward to the future with dynamism! An opportunity to be seized when you know that Sup de Pub has more than 45 partner establishments in the world, including 26 schools or universities in Europe!


Benefit from financial aid for your departure abroad (in Europe) thanks to the Erasmus grant. Find out more on our website.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or design. The pedagogy allows the application of the

What are the admission requirements
in a Digital Marketing Bachelor ?

To justify a validated Bac+2 (120 ECTS) or a level 5 title or equivalent in the field of communication and to satisfy the admission tests.

What certification is issued
in a Digital Marketing Bachelor ?

This program provides 60 ECTS credits and delivers a state-recognized RNCP title in the 5th year.

What are the tuition fees
in a Digital Marketing Bachelor ?

  • Lyon and Bordeaux campuses:
    8 450€ in initial
  • Paris Campus:
    8 550€ in initial

What are the back-to-school hours and rhythms
in a Digital Marketing Bachelor ?

Back to school in September

  • Semester 1 on the Sup de Pub campus.
  • Semester 2 on the campus of one of our 45 partner universities or schools.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 11 March 2024