Presentation
The digitalization of companies, whatever the sector or the target audience, has become essential to develop their visibility on the web and social media as well as their sales. This training gives access to highly sought-after functions in digital marketing and social media animation.
The courses
Enseignements principaux
Implement a digital communication strategy
Digital strategy, inbound marketing, user experience (UX)
Digital project management methodology
To manage a “social media” strategy
Community animation, influence marketing & relationship marketing
Social ads & mediaplanning, marketing automation
Analyze the impact of a digital campaign
Performance measurement, management tools and KPIs
Objectifs, compétences et aptitudes
Develop a communication strategy on social networks
This digital marketing training course addresses the main issues of digitalization of companies so that
you can be a real conductor on a daily basis but also to be able to build a strategy
digital in the long term. A thorough knowledge of the fundamentals of digital communication
will allow you to manage communities, develop content strategies adapted to the needs of the
different audiences and social media that you will animate.
Influence marketing, e-reputation, social selling, performance measurement, referencing, affiliation…
as many skills that you can put at the service of your companies. The program also allows
to raise students’ awareness of current and future digital technologies and to better identify and manage
campaigns and service providers.
Plus pédagogiques et évaluation
The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.
Competitions :
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.
Big talk:
A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.
Want to know more about this program?
Our added value

Quality speakers
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion
The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Prerequisites
To justify a validated Bac+3 (180 ECTS) or a
Level 6 certification or equivalent,
primarily in the areas of communication,
marketing, digital, management and
meet the admission tests.
certification
This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 (RNCP code 31420 | diploma code 16X32014).
Tuition and Financing
- Lyon and Bordeaux campuses:
Initial training: 9 300€.
Work-study program: €9,550 - Paris Campus:
Initial training: 9 350€.
Work experience : 9 650€.
Back to school and rhythms
Back to school in September
Courses: September to April in alternation
Full time company: April to September.
Back to school in April
Full time company: April to September.
Courses: September to April in alternation
Want to know more about this program?

The jobs accessible after this training
- Social media manager
- Digital Communication Officer
- Community manager
- Web Editor
Preferred course of study:
Other possible courses of study :
Key figures
92%
Rate of professional integration
98%
Graduation rate
455
class hours
39
students per group maximum