Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP4 DIGITAL MARKETING & SOCIAL NETWORKS


The digitalization of companies, whatever the sector or the target audience, has become essential to develop their visibility on the web and social media as well as their sales. This training gives access to highly sought-after functions in digital marketing and social media animation.

The courses

Enseignements principaux

Implement a digital communication strategy

Digital strategy, inbound marketing, user experience (UX)
Digital project management methodology

To manage a “social media” strategy

Community animation, influence marketing & relationship marketing
Social ads & mediaplanning, marketing automation

Analyze the impact of a digital campaign

Performance measurement, management tools and KPIs

Objectifs, compétences et aptitudes

Develop a communication strategy on social networks

This digital marketing training course addresses the main issues of digitalization of companies so that
you can be a real conductor on a daily basis but also to be able to build a strategy
digital in the long term. A thorough knowledge of the fundamentals of digital communication
will allow you to manage communities, develop content strategies adapted to the needs of the
different audiences and social media that you will animate.

Influence marketing, e-reputation, social selling, performance measurement, referencing, affiliation…
as many skills that you can put at the service of your companies. The program also allows
to raise students’ awareness of current and future digital technologies and to better identify and manage
campaigns and service providers.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions :

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


To justify a validated Bac+3 (180 ECTS) or a
Level 6 certification or equivalent,
primarily in the areas of communication,
marketing, digital, management and
meet the admission tests.


This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training: 9 300€.
    Work-study program: €9,550
  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.

Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

A hand holding a pen

The jobs accessible after this training

  • Social media manager
  • Digital Communication Officer
  • Community manager
  • Web Editor

Preferred course of study:

Other possible courses of study :

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022