SP4 DIGITAL MARKETING & SOCIAL NETWORKS

Implement a digital communication strategy

Digital strategy, inbound marketing, user experience (UX)
Digital project management methodology

To manage a “social media” strategy

Community animation, influence marketing & relationship marketing
Social ads & mediaplanning, marketing automation

Analyze the impact of a digital campaign

Performance measurement, management tools and KPIs

Develop a communication strategy on social networks

This digital marketing training course addresses the main issues of digitalization of companies so that
you can be a real conductor on a daily basis but also to be able to build a strategy
digital in the long term. A thorough knowledge of the fundamentals of digital communication
will allow you to manage communities, develop content strategies adapted to the needs of the
different audiences and social media that you will animate.

Influence marketing, e-reputation, social selling, performance measurement, referencing, affiliation…
as many skills that you can put at the service of your companies. The program also allows
to raise students’ awareness of current and future digital technologies and to better identify and manage
campaigns and service providers.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions :

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.