The new ways of consuming media, and their content in particular, are forcing the industry to adapt. This course aims to embrace this digital transformation and train seasoned media brand experts.
- Study by geopolitical zone and national or local specificities
- Evolution of media and influence channels following the advent of social networks
- News and journalism, entertainment or branded content, in the age of digital media
- Audience, subscription, community and engagement issues in the creation and development of digital media
- Entrepreneurship in the world of digital media, prospects for future developments in digital media, success stories
Objectifs, compétences et aptitudes
Implementing an optimal media strategy
In this context, the nature and function of the media are evolving and modifying the professions of communication and marketing, journalism, influence, media, and content production and publishing.
This program is designed for students who already have solid experience and knowledge in communications and media. It trains students to understand, master, handle, and manage the media of today and tomorrow, both in the transformation of the so-called “historical” media and in the emergence of media born of the digital era (“Pure Players”). The field includes the new influential media that combine facts and commentary, seriousness and entertainment, editorial and commercial, rational and emotional, individuals and communities, to impact a large part of information and opinion today.
Plus pédagogiques et évaluation
Validation of the year
By obtaining an average of at least 10/20 during the individual and group tests and by completing at least 110 working days in a company during the year.
Current professional conferences
Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.
Professional project: create a start-up
At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.
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Our added value
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Open in priority to students of SP4 Data marketing and user pathways, and more broadly to students from a digital course at Sup de Pub.
Admission is possible for students with a similar education in digital technology (240 validated credits).
This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).
Tuition and Financing
- Paris Campus
Initial : 9 300
Work-study program : €9 ,550
Back to school and rhythms
Back to school in September
Courses: October to October
8 weeks of seminars during the year + 24 days of classes spread over the year
Back to school in April
Full time company: April to October
Courses: October to April in alternation
Want to know more about this program?
The jobs accessible after this training
- Media planner
- Digital planner
- Social media manager
- Advertising Manager
Which 4th year to choose?
Les chiffres clés
Taux d’insertion professionnelle
Taux de diplomation
heures de cours
élèves par groupe au maximum