SP5 DIGITAL MEDIA MANAGEMENT & PRODUCTION

• Study by geopolitical zone and national or local specificities
• Evolution of media and influence channels following the advent of social networks
• News and journalism, entertainment or branded content, in the age of digital media
• Audience, subscription, community and engagement issues in the creation and development of digital media
• Entrepreneurship in the world of digital media, prospects for future developments in digital media, success stories

Implementing an optimal media strategy

In this context, the nature and function of the media are evolving and modifying the professions of communication and marketing, journalism, influence, media, and content production and publishing.

This program is designed for students who already have solid experience and knowledge in communications and media. It trains students to understand, master, handle, and manage the media of today and tomorrow, both in the transformation of the so-called “historical” media and in the emergence of media born of the digital era (“Pure Players”). The field includes the new influential media that combine facts and commentary, seriousness and entertainment, editorial and commercial, rational and emotional, individuals and communities, to impact a large part of information and opinion today.

Validation of the year

By obtaining an average of at least 10/20 during the individual and group tests and by completing at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.