Home » Programmes and Courses » SP5 CX & SERVICE DESIGN


This program will allow you to become a manager of the customer experience of brands, by mastering the different dimensions of the experience and the associated professions, using methods of opportunity detection and strategy definition, taking into account the structure of companies and supporting change.

The courses

Enseignements principaux

  • Psychology and sociology of consumption
  • Value creation through service design
  • Role and impact of technology
  • Innovative project management
  • Creation of new models (business innovation)
  • Customer experience management

Objectifs, compétences et aptitudes

Implement an experiential service strategy

This training aims to help you understand the challenges of the customer experience and the customer-centric approach for brands. Understanding the different strategies, identifying new service opportunities, putting them in perspective with the business issues of companies and their trajectory of change. Students will learn to analyze a brand and its market, understand the challenges of internal and external transformation, and identify opportunities to improve the customer experience and diversify the business.

They will learn how to imagine and prototype services thanks to the techniques of understanding the human factor and co-creation. They will define the marketing of the offer and the acquisition levers. They will learn to define performance indicators to measure the effectiveness of their systems.

Finally, this program aims at understanding the different steps of a customer experience improvement project by putting into practice the knowledge acquired on a real subject.

Plus pédagogiques et évaluation

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Priority is given to students who have completed a digital program at Sup de Pub.

Admission is possible for students with a similar education in digital technology (240 validated credits).


This program delivers in 5th year the RNCP certification Manager of communication and marketing” of level 7 recognized by the State (RNCP code 34492 | diploma code 16X3020).

Tuition and Financing

  • Lyon Campus

Initial : 9 800

Work experience : 10 100€.

Back to school and rhythms

Back to school in September

Courses: October to October
Pace: alternating
8 weeks of seminars during the year + 24 days of classes spread over the year
Defense: September

Want to know more about this program?

The jobs accessible after this training

  • CX/UX strategist
  • UX Consultant
  • Service Designer

Which 4th year to choose?

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022