Bac+4/5 Customer Experience and Services Marketing

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Why choose the Bac+4/5 Customer Experience and Services Marketing?

Increased competition, societal issues and changes in consumption patterns (e.g. from ownership to rental) are forcing brands to imagine new services and rethink the experience they provide to their customers-users. This two-year program trains innovation experts who master design methodologies, who have an informed view of the market and business issues, and who are capable of steering the alignment between the brand’s vision and the experience it offers.

Accessible to people with disabilities. Read more about it.

what are the courses in Customer Experience and Services Marketing ?

principaux cours

1st year (bac+4)

  • Marketing, Communication Strategy and UX
  • User Search
  • Interview techniques
  • Prototyping
  • Design Thinking
  • Sociology of uses
  • Cognitive psychology
  • Innovation marketing level 1

2nd year (Bac+5)

  • Marketing of innovation level 2
  • Customer Experience Strategy
  • Management of innovative projects
  • Business innovation
  • Marketing of the offer
  • Brand alignment
  • Consumer psychology
  • Systemic framing
  • Gamification
  • Nudge marketing
  • Public speaking
  • Drive the performance of the experience
  • Acquire new customers

Objectifs, compétences et aptitudes

> Imagine a service offer

Students learn to imagine and model innovative services for brands as part of the definition and implementation of a digital or IRL communication strategy, and develop a dual business and design culture, notably through real-life case studies.

> Design and manage a customer experience strategy

Students learn how to define and manage the company’s strategy, and how to script the customer experience by imagining impactful and differentiating markers. They learn how to precisely define success criteria (KPIs) to monitor the performance of the experiential brand.

> Aligning the brand and its evidence

The audit of the brand and the detection of new evidence of its positioning indicator are studied in order to pilot and coordinate serenely the digital marketing tools .

> Managing the transformation

Developing a data-driven marketing strategy, collaborating, making decisions, and even managing are professional skills that students experience on a daily basis in many courses during practical work, workshops, and role-playing.

> To transmit and communicate internally or externally

The key elements of an innovation and experiential marketing approach must be accompanied by a clear and powerful narrative. Future professionals will have to master management and project management in order to prepare themselves for the future management of a digital communication agency or department and the animation of teams.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the company is also required (80 working days minimum).


It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

At the end of the year, the students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 Customer Experience and Services Marketing ?

Proof of a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of communication, marketing, digital and to satisfy the school’s selection tests (or equivalent if a foreign candidate).

What certification is issued
in Bac+4/5 Customer Experience and Services Marketing ?

This program delivers the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).

Block of competencies of the certification
Block 1 –
Define and manage the brand strategy
Block 2 – Develop and manage the marketing strategy of the
Block 3 – Develop and manage the communication strategy at the
service of the brand.
Block 4 – Manage a department or a service and lead teams

What are the tuition fees
in Bac+4/5 Customer Experience and Services Marketing ?

  • Lyon campus: 21 100€.
    (For one-year contracts in Bac+5: 10 800€)

What are the back-to-school hours and rhythms
in Bac+4/5 Customer Experience and Services Marketing ?

Back to school in September

1 week of classes and 3 weeks in a company
for 24 months starting in September

See the alternation schedules

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Service designer
  • Product owner
  • Customer Experience Project Manager
  • Innovation Project Manager
  • Customer Experience Coordinator
  • CX manager
  • Innovation Manager

Indicative starting salary: 28-40k€.

Updated 30 May 2023