Bac+4/5 UX & experiential strategy

Septembre, Avril
Paris, Lyon
Home » Programmes and Courses » Bac+4/5 UX & experiential strategy

why choose the bac+4/5 ux & experiential strategy?

In a competitive environment, companies that adopt an approach focused on the uses and needs of users create a better customer experience. The UX Design gathers all the improvement processes allowing the user or the customer to benefit from an optimal experience, in digital or physical, during an interaction with the brand. The pedagogical objective of this specialization is to train communication professionals capable of identifying and testing relevant innovation strategies for brands and companies through the study of usage. Opportunities in this field are numerous and expert profiles are therefore particularly sought after.

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what are the courses in bachelor’s degree 4/5 ux & experiential strategy?

principaux cours

First year (Bac+4)

  • Marketing, Communication Strategy and UX
  • User Search
  • Interview techniques
  • Prototyping
  • Design Thinking
  • Sociology of uses
  • Cognitive psychology

Second year (bac+5)

  • Culture and design
  • Strategic design
  • UX and performance
  • UX and transformation
  • Interface ergonomics
  • UI and interaction
  • Designer’s posture

Objectifs, compétences et aptitudes

> Master the steps and methods of a design process centered on uses

Identifying a problem to be solved, defining research hypotheses based on field studies and a quantitative analysis of behaviors using a client-centric approach are part of the methodological fundamentals. In order to define and implement a digital communication strategy, students will have to build and defend a UX Design strategy in front of professionals in order to design and test innovative interfaces and solutions, in connection with the management of the company’s digital marketing strategy.

> Acquire a base of theoretical knowledge on the understanding of behavior

To allow our students to embody sociologically and psychologically the consumption habits and to optimize the communication tools such as applications, digitalized services, in-store experience, etc. This is done with specific modules for steering and coordinating digital steering and coordinating, but also thanks to methods such as design thinking to create experiences in line with expectations and behavior.

> Optimize the customer journey and experience

Today, organizations and companies must offer their targets a positive experience on all media, in line with their uses and habits. Mastering the user experience (UX) is now one of the key levers for developing a brand and creating value in a data-driven marketing strategy.

> Communicate with customers and internally within the company

As with any change management process, the key elements of an innovation and experiential marketing approach must be accompanied by a clear and powerful narrative. Future professionals will have to master human management and project management to prepare themselves for the future management of a digital communication agency or department and the animation of teams.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk
At the end of the year, the students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 ux & experiential strategy ?

Proof of a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of communication, marketing, digital and to satisfy the school’s selection tests (or equivalent if a foreign candidate).

What certification is issued
in Bac+4/5 ux & experiential strategy ?

This program delivers the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Block of competencies of the certification
Block 1 –
Define and implement a strategy of
digital communication.
Block 2 – Define and manage the digital marketing strategy of
the company.
Block 3 – Manage and coordinate digital marketing tools.
Block 4 – Develop a data driven marketing strategy.
Block 5 – Manage a digital communication agency or a
service and lead teams.

What are the tuition fees
in Bac+4/5 ux & experiential strategy ?

  • Lyon campus: 21 100€.
    (For one-year contracts in Bac+5: 10 800€)
  • Paris campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 ux & experiential strategy ?

Back to school in September

1 week of classes and 3 weeks in a company
for 24 months starting in September.

See the work-study schedule – Paris Group 1

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

Indicative starting salary: 30-38k€.

Updated 26 May 2023