One year to master all the tools of cultural communication and event management. This program trains the skills and know-how needed to manage/organize small or large cultural events.
- Management of event projects
- Event communication strategy: PR, E-RP, brand content…
- Cultural communication and marketing
- Event and cultural production
- Budgetary and financial management
- Sector-specific issues and know-how: music, contemporary art, sustainable development, etc.
Objectives, skills and abilities
Bringing a strong concept to life in a non-media campaign
Event marketing is involved at all levels of corporate and business communication
brands where content is important. Four essential axes will therefore be examined in the
of the year: scenography, budgetary control, organization and technical aspects of a
cultural event for the general public. These teachings will allow you to be perfectly
operational in companies.
This program is designed for students who already have a solid foundation in communications, marketing or
event management. Its vocation is to train students in the skills necessary for the management and
organization of all types of branded events. It takes a lot of organization, but this is what
The job also requires a number of soft skills: kindness, politeness, rigor. The
The curriculum is also based on a strong understanding of the agency/advertiser relationship.
PLUS PEDAGOGICAL AND EVALUATION
Validation of the year
By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.
Current professional conferences
Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.
Professional project: create a start-up
At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.
Want to know more about this program?
Our added value
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Open in priority to students of the SP4 Marketing & event production of Sup de Pub, and more widely to students from a strategy or event management program of Sup de Pub.
Admission is possible for students
with a similar education (240 credits) in strategy or event management.
This program delivers in 5th year the RNCP certification “Manager of communication and marketing” of level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).
Tuition and Financing
- Lyon and Bordeaux campuses:
Initial training : 9 800€.
Work experience : 10 100€.
- Paris Campus:
Initial training : 9 850€.
Work experience: 10 200€.
Back to school and rhythms
Back to school in September
Courses: October to October
8 weeks of seminars during the year + 24 days of
courses spread throughout the year
Entry in April – Paris only
Full time company: April to October
Courses: October to April in alternation
Want to know more about this program?
The jobs accessible after this training
- Event Project Manager
- Event Manager
- Event manager
- Production Manager
Which 4th year to choose?
Professional integration rate
students per group maximum