SP5 EVENT AND CULTURAL DESIGN & ENGINEERING

• Management of event projects
• Event communication strategy: PR, E-RP, brand content…
• Cultural communication and marketing
• Event and cultural production
• Budgetary and financial management
• Sector-specific issues and know-how: music, contemporary art, sustainable development, etc.

Bringing a strong concept to life in a non-media campaign

Event marketing is involved at all levels of corporate and business communication
brands where content is important. Four essential axes will therefore be examined in the
of the year: scenography, budgetary control, organization and technical aspects of a
cultural event for the general public. These teachings will allow you to be perfectly
operational in companies.

This program is designed for students who already have a solid foundation in communications, marketing or
event management. Its vocation is to train students in the skills necessary for the management and
organization of all types of branded events. It takes a lot of organization, but this is what
The job also requires a number of soft skills: kindness, politeness, rigor. The
The curriculum is also based on a strong understanding of the agency/advertiser relationship.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.