SP4 communication & SPORT MARKETING

Septembre, Avril
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This course focuses on the opportunities and codes specific to the world of sports and allows students to specialize in marketing, event management and sports communication: equipment manufacturers, institutions, partners, and related players in the sector.

The courses


Understanding the world of specialization

Sports economy and industry

Mastering sports communication
Digital communication and social networks
Media strategy
Brand strategy

Deepen specific knowledge
TV rights


Designing a communication strategy in the field of sports
With an increasing number of sports events, the multiplication of major world events and a growing media power, the job opportunities are more and more numerous in this sector. Sport has become an “industry” in its own right, just like the food industry or the automobile industry, which brings together in France :

  • 115,000 companies
  • 360,000 associations
  • 450,000 jobs…

… and which represents 2% of the GDP.

Brands have long understood the attachment of audiences to sport and the positive impact of being associated with it or sharing these codes. They develop this close relationship through partnerships and sponsorship, co-branded events or campaigns around major international gatherings. This program aims to train specialists who will participate in the development of these communications, events or the sports industry as such.


The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.


Proof of a validated Bac+3 (180 ECTS) or a level 6 certification or equivalent, primarily in the fields of communication, marketing, management and meet the admission tests.


This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ COMMUNICATION AND MARKETING MANAGER ” of level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.

Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

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The professions

  • Sponsorship and partnership manager
  • Business Developer
  • Fan Experience Manager
  • Marketing / merchandising manager

Preferred course of study:

other possible courses of study :

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022