SP4 PUBLIC RELATIONS, REPUTATION & INFLUENCE

Bac+4
Bac+3
Septembre, Avril
Alternance
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP4 PUBLIC RELATIONS, REPUTATION & INFLUENCE

Presentation

The web has profoundly changed the relationship between brands and their audiences. The mission of any “influence” and public relations professional is to develop a relevant multi-channel relationship strategy in order to address a brand’s targets by taking into account all the points of contact available to him/her.

The courses

ENSEIGNEMENTS PRINCIPAUX

Understand the stakes of an influence strategy

Corporate DNA and reputation, PR strategy


Manage an e-reputation campaign
Working with influencers, brands & social media


Understanding the multi-channel ecosystem
Media overview, lobbying, sponsoring, relations with journalists

OBJECTIFS, COMPÉTENCES & APTITUDES

Acting on opinion leaders

This program trains all those who are interested in relations with different audiences, in classic and digital press relations, in relations with the different actors of influence, to reflect, conceptualize and assert relations with the various audiences of a company, a brand, an event…


It is now necessary to master all the codes of influence and PR to be effective in communication in the broadest sense; with a particular focus on the challenges of e-reputation, a now fundamental notion. The calculation and analysis of impact are also part of the essential teaching. Students learn how to write and design press kits, press releases, press releases and press releases.
They learn to choose relevant targets and to understand the various spheres of influence through pragmatic practices in the field.


It is about knowing how to promote a company, a product, a brand, an event thanks to relevant and efficient tools, in order to complete or replace a media strategy.

PLUS PÉDAGOGIQUES ET ÉVALUATION

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.


Competitions
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.


Big talk
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Prerequisites

Proof of a validated Bac+3 (180 ECTS) or a level 6 certification or equivalent, primarily in the fields of communication, marketing, management and meet the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ MANAGER OF COMMUNICATION AND MARKETING ” level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training: 9 300€.
    Work-study program: €9,550
  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.


Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

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The professions

  • Influence Consultant
  • Press Relations Officer
  • Public Relations Officer
  • Editorial Project Manager
  • Press Officer

Preferredcourse of study

Other possible courses of study

Key figures

90%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022