SP4 PUBLIC RELATIONS, REPUTATION & INFLUENCE

Understand the stakes of an influence strategy

Corporate DNA and reputation, PR strategy

Manage an e-reputation campaign
Working with influencers, brands & social media

Understanding the multi-channel ecosystem
Media overview, lobbying, sponsoring, relations with journalists

Acting on opinion leaders

This program trains all those who are interested in relations with different audiences, in classic and digital press relations, in relations with the different actors of influence, to reflect, conceptualize and assert relations with the various audiences of a company, a brand, an event…

It is now necessary to master all the codes of influence and PR to be effective in communication in the broadest sense; with a particular focus on the challenges of e-reputation, a now fundamental notion. The calculation and analysis of impact are also part of the essential teaching. Students learn how to write and design press kits, press releases, press releases and press releases.
They learn to choose relevant targets and to understand the various spheres of influence through pragmatic practices in the field.

It is about knowing how to promote a company, a product, a brand, an event thanks to relevant and efficient tools, in order to complete or replace a media strategy.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.