Bac+4/5 Strategy & Event Production

Septembre, Avril
Paris, Lyon, Bordeaux
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Why choose the Bac+4/5 in event strategy and production?

Ill-treated but also deeply transformed by health crises, the event is regaining a place of choice in communication strategies and budgets. Exhibitions, seminars, incentives, launches, etc. These are all types of opportunities that brands are reinvesting in according to the options offered by physical and digital. The students in this program will work on these experiences which allow, in a privileged way, the immersion in the universe of the brands and the contact with the public.

Accessible to people with disabilities. Read more about it.

What are the courses in BAC+4/5 Strategy & event production?

principaux cours

first year (bac+4)

  • Monitoring and experience marketing
  • Event strategies
  • Marketing and event communication
  • Production of an event project
  • Digital and connected events
  • Logistics and management
  • Promotion and PR
  • Writing and content production
  • Law of the event

Second year (bac+5)

  • Engineering-Scenography
  • Sponsorship, patronage, financing
  • Event performance
  • Programming and performance culture
  • Event project management
  • Event and CSR

Objectifs, compétences et aptitudes

> Develop a brand’s event strategy

Students will be trained in event marketing througha brand strategy to define and manageThis is based on a critical and informed analysis of the major strategic parameters: brand positioning, expectations and needs of key audiences, marketing objectives, constraints of all kinds, etc.

> Thinking about space, with its constraints and possibilities

Practice location scouting, reserve a space, think about the capacity and conditions of reception, anticipate the flow of public, design elements of scenography, etc. Event planning: students in the event planning program will learn how to plan, sequence, animate, and secure venues – whether physical or digital – and how to develop and manage a brand marketing strategy.

> Orchestrate an event in the best conditions

Because of its experiential nature, the event requires a multitude of service providers behind the scenes. Decorators, caterers, florists, printers, musicians, etc. The job is demanding in terms of logistics and timing. Students will therefore be particularly coached on project orchestration and team management.

> Develop communication around an event

In addition to the strategic and operational aspects, students will be trained to develop and manage the communication strategy for the brand to accompany the before, during and after the event. Advertising, PR or brand content: many levers will be addressed to enable the event to meet its objectives.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 strategy & event production ?

Justifier d’un Bac+3 validé (180 ECTS) ou, pour une admission parallèle, d’un Bac+4 (240 ECTS), d’une certification de niveau 6 ou équivalent, prioritairement dans les domaines de la communication ou du marketing et de satisfaire aux épreuves de sélection de l’établissement (ou équivalent s’il s’agit d’un·e candidat·e étranger).

What certification is issued
in Bac+4/5 strategy & event production ?

Programme M1/M2 Sup de Pub préparant au titre de” Manager de la communication Marketing intégrée “, RNCP 36731, certifié niveau 7 par l’Etat et délivré en partenariat avec Formatives. Codes NSF 312n et 320n, enregistré au RNCP le 20/07/2022, délivré par FORMATIVES.

Bloc de compétences de la certification
Bloc 1 –
Analyser l’environnement socio-économique de l’organisation
Bloc 2 –
Élaborer une stratégie de communication marketing intégrée
Bloc 3 – Piloter un projet de communication marketing intégrée
Bloc 4 – Manager un service marketing communication
Bloc 5 – Piloter des actions événementielles durables

What are the tuition fees
in Bac+4/5 strategy & event production ?

  • Lyon, Bordeaux and Rennes campuses: €21,100
    (For one-year contracts in Bac+5: 10 800€)
  • Paris campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 strategy & event production ?

Back to school in September

1 week of classes and 3 weeks in a company for 24 months starting in September.

Beginning of the school year in February (only in Paris)

1 week of classes and 3 weeks in a company for 18 months starting in February.

See the alternation schedules

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Event manager
  • Event project manager
  • Event Project Director
  • Event Project Leader
  • Event Consultant
  • Event Director
  • Scenographer

Indicative starting salary: 30 – 35k€.

Updated 22 June 2023