SP4 MARKETING & EVENT PRODUCTION

Set up an event strategy

Brand strategy, event marketing, effectiveness measurement and ROI

Conceptualize and manage an event
Engineering and event communication, concept creation and branding, budget & partnership,
digitalization of the event industry and new formats, digitalization of your event: marketing

To understand all the typologies of the event
Internal communication issues, sports events and sponsoring, trade shows and conventions, tourism and
territorial marketing, event & CSR

Manage and produce content
Brand content strategy, visual production and community management

Manage the organization of events and their spin-offs
Management and event management are recognized and valued disciplines, especially in an era that favors differentiation strategies. The scripting, the content, the storytelling of each event are now carefully calculated in order to last in the minds of its participants. How to get involved? How to create impactful events? And above all, how to work on all media, digital, social networks, print? Today, more than ever, events have become the company’s showcase and the promotion of its brands.

This SP4 program allows students to analyze a context and identify issues in order to develop event recommendations consistent with the brief. They also acquire a very practical approach to events by becoming event creators themselves with the design of their annual project. They learn to formalize original concepts through concrete cases and competitions. This program has great potential for young graduates who join event agencies or the communications departments of advertisers and institutions.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.