SP4 MARKETING & EVENT PRODUCTION

Bac+4
Bac+3
Septembre, Avril
Alternance
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP4 MARKETING & EVENT PRODUCTION

Presentation

The non-media sector is in the midst of a transformation in communication, and is organized around specialized and dynamic structures. It is still experiencing strong growth, particularly thanks to the phygital trend. Events are now at the heart of the development strategies of all companies, at different scales.

The courses

ENSEIGNEMENTS PRINCIPAUX

Set up an event strategy

Brand strategy, event marketing, effectiveness measurement and ROI


Conceptualize and manage an event
Engineering and event communication, concept creation and branding, budget & partnership,
digitalization of the event industry and new formats, digitalization of your event: marketing


To understand all the typologies of the event
Internal communication issues, sports events and sponsoring, trade shows and conventions, tourism and
territorial marketing, event & CSR


Manage and produce content
Brand content strategy, visual production and community management

OBJECTIFS, COMPÉTENCES & APTITUDES


Manage the organization of events and their spin-offs
Management and event management are recognized and valued disciplines, especially in an era that favors differentiation strategies. The scripting, the content, the storytelling of each event are now carefully calculated in order to last in the minds of its participants. How to get involved? How to create impactful events? And above all, how to work on all media, digital, social networks, print? Today, more than ever, events have become the company’s showcase and the promotion of its brands.



This SP4 program allows students to analyze a context and identify issues in order to develop event recommendations consistent with the brief. They also acquire a very practical approach to events by becoming event creators themselves with the design of their annual project. They learn to formalize original concepts through concrete cases and competitions. This program has great potential for young graduates who join event agencies or the communications departments of advertisers and institutions.

PLUS PÉDAGOGIQUES ET ÉVALUATION

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.


Competitions
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.


Big talk
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Prerequisites

Proof of a validated Bac+3 (180 ECTS) or a level 6 certification or equivalent, primarily in the fields of communication, marketing, management and meet the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ MANAGER OF COMMUNICATION AND MARKETING ” level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training: 9 300€.
    Work-study program: €9,550
  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.


Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

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The professions

  • Event Project Manager
  • Event Manager
  • Event manager
  • Production Manager

Preferred course of study

Other possible courses of study :

Key figures

90%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022