Marketing / Strategy / Management / General culture
This program is designed to help you master the strategy of major brands, understand the construction and marketing processes, develop a communication plan, and manage a team.
Objectives of the training to obtain the title
Develop your strategic mind and optimize your managerial career
This training allows students to acquire a perfect mastery of internal and external communication, an essential link in the company and brand strategy, but also an optimization of new communication techniques adapted to the needs of companies.
This program trains future communication professionals by adapting to the ever-changing market demand and to new communication professions.
The prerequisites to join this program are the following: to justify a validated Bac+4 or a level 6 certification in the fields of communication, marketing, economic sciences and management, from a business or management school (or equivalent if the candidate is a foreigner). When the application file is validated, an oral interview takes place to validate the candidate’s orientation. By way of derogation, and subject to examination of the application file by the director, certain candidates may be admitted to the oral interview.
A communication professional can also come and complete and/or update his or her skills by validating one or more of the 4 blocks of skills that make up this training.
The main jobs targeted
- Marketing/Communication Project Manager
- Project Manager Brand Marketing/Brand content/ Brand Marketing/Social content
- Product/brand manager -digital/advertising
- Strategic Planner
- Business Developer
- Budget manager (communication agency)
Competence blocks of the certification
BLOCK 1 : DEFINE AND MANAGE THE BRAND STRATEGY :
To set up a brand management policy, define and build the brand promise and identity to install a strategic and differentiating positioning
BLOCK 2 : DEVELOP AND MANAGE THE BRAND’S MARKETING STRATEGY
Develop and implement a marketing strategy that allows the brand to achieve its objectives
BLOCK 3 : DEVELOP AND MANAGE THE COMMUNICATION STRATEGY FOR THE BRAND
Define and implement the tools, messages and media to serve the brand’s objectives through a communication plan.
BLOCK 4 : MANAGING A DEPARTMENT OR A SERVICE AND LEADING TEAMS
Whether working for an advertiser or an agency, the Brand Strategy Manager manages projects and leads various teams while managing large budgets.
Title registered with the RNCP level 7, by order of May 17, 2018 and published in the OJ of May 24, 2018
The certification is issued by capitalization of the totality of the blocks of competences. Each block of skills can be obtained independently of the others. Each block of skills is the subject of a certificate. Partial validation of a block is therefore not possible.
Financing of the training
Price of the training: 9550 € for individuals / 9750 € for financed individuals
Price of a block of skills: estimate on request