SP5 ART DIRECTION & ADVERTISING CREATION

Bac+5
Bac+4
Septembre
Alternance
Paris
Home » Programmes and Courses » SP5 ART DIRECTION & ADVERTISING CREATION

Presentation

A program of excellence of Sup de Pub which trains students for the creative professions of advertising agencies, including design and writing and art direction.

The courses

ENSEIGNEMENTS PRINCIPAUX

  • Activation and product placement
  • Ecosystem of agencies around the world
  • Management of creative and audiovisual projects
  • Creative Collective Brief
  • Brand competition and creative territories
  • Brands and minimalism, graphic and typographic campaign

Objectifs, compétences et aptitudes

To create a strong concept in a communication campaign

Creation is at the heart of any communication project, whatever it may be. Knowing how to detect good ideas, understanding opportunities, learning to imagine and implement strategies for all media and in all environments… This is what awaits the students of this SP5 Art Direction & Advertising Creation, through courses in ideation, design and the deepening of creative techniques.

This program provides a high level of creative work under the guidance of the best creative talents in the industry. An important part of the seminars is dedicated to craft, management and project realization. This final year program is reserved for experienced creatives who already have a solid track record and who particularly wish to start their career in an advertising agency, and then later move on to the creative management field. It is thanks to this teaching that Sup de Pub alumni regularly stand out at the top of the rankings of the best creative teams or national and international advertising competitions, such as the Cannes Lion.

Creative is an integral part of advertisers’ strategies. In an open and competitive ecosystem

The first year course is designed to support students in their process
creative. The objective is that they develop their curiosity, identify their inspirations, while
taming the sinuous path of their creativity. They learn to share and promote their ideas, with
more confidence.

Plus pédagogiques et évaluation

Validation of the year

By obtaining an overall average of at least 10/20 during the individual continuous assessments and during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

The Book

At the end of the 5th year, students must build a real portfolio, alone or in a team, of their best creations on various subjects and present it to a jury of professionals in order to validate their diploma: a real added value on the CV at the end of the course and a real passport for the job search.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

Prerequisites

Priority is given to students of SP4 Art Direction or Design-Editing, and more generally to students who have completed a creative program at Sup de Pub. Admission is possible for students with a similar degree (240 validated credits) in creation.

Presentation of a creative portfolio (it is preferable not to use Canvas and to prefer the Adobe Suite)

certification

This program delivers in 5th year the RNCP certification “Artistic and Creative Director” of level 7 recognized by the State (RNCP code 31993 | diploma code 16X32101).

Tuition and Financing

  • Paris Campus

Initial : 9 300

Work-study program : €9,550

Back to school and rhythms

Back to school in September

Courses : October to October

Pace: alternating

8 weeks of seminars during the year + 24 days of
courses spread throughout the year

Defense: September


Want to know more about this program?

The professions

  • Artistic Director
  • Designer and editor
  • Creative Director
  • Creative strategist

WHICH YEAR TO CHOOSE?

Key figures

89%

Rate of professional integration

98%

Graduation rate

539

class hours

39

students per group maximum

Updated 26 April 2022