SP4 ART DIRECTION & GLOBAL CREATIVITY

• Art direction and Copywriting
• Strategy & planning
• Creative direction
• Application and Attitude
• Creative Thinking
• Craft and Execution

Design a full multi-channel creative strategy

This program includes a range of courses taught by professionals within the advertising and film industry, with a significant, daily focus on personal work, in a real agency context. It also includes technical courses, workshops, Media Planning and Social Media. The goal of this course is to introduce students to the planning and execution of campaigns, in response to real industry briefs.

They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising. Students will takeaway sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign. They will also learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.

“Hard work beats talent” is the leitmotif of the program.

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Competitions

One of our students’ favorite moments of the school year is the final competition. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality.

Thesis

This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research strategic and analytical skills.