SP4 ART DIRECTION

Bac+4
Bac+3
Septembre, Avril
Alternance
Paris, Lyon, Bordeaux
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Presentation

This training in Art Direction is intended for students who wish to devote themselves to this exciting profession, in a consulting or media agency. It is the final step in a creative curriculum begun in the first year, focusing on advertising creation.

The courses

Enseignements principaux

Managing a creative project from brief to delivery

Strategic planning, branding, visual identity, project management methodology


Improve your graphic design
Artistic direction & visual projects, creative intelligence and innovation, creative tools


Understanding the challenges of digital creation
Digital design, UX and digital design

OBJECTIFS, COMPÉTENCES & APTITUDES

Designing the creative strategy in multi-channel

Studying art direction means above all being present at all phases of communication. From the beginning to the end of the graphic chain, the art director (AD) creates a visual identity, works in close collaboration with the copywriter (CR), is responsible for convincing the client of his idea and supervises the realization of his product (digital campaign, poster, banner …). You will have understood, the function of the DA is to translate ideas into images (computer graphics, storyboards…) and to conceive the visual elements. Career development is undeniable, often linked to professional mobility.


This course is intended for students who wish to devote themselves to this exciting profession, in a consulting or media agency, using all DTP, 3D or Internet techniques.

PLUS PÉDAGOGIQUES ET ÉVALUATION

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.


Competitions

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.


Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Prerequisites

Proof of a validated Bac+3 (180 ECTS), a level 6 certification or equivalent, presentation of a creative portfolio (it is preferable not to use Canvas and to favour the Adobe Suite) and satisfaction of the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Artistic and creative director ” of level 7 (RNCP code 31993 | diploma code 16X32101).

Tuition and Financing


Lyon and Bordeaux campuses:

  • Initial: 9300 €.
  • Work experience : 9550 €.

Paris Campus:

  • Initial: 9350 €.
  • Work experience : 9650 €.

Accessible to people with disabilities

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.


Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

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The jobs accessible after this training

  • Artistic Director
  • Creative Director
  • Motion designer
  • Web designer
  • Brand designer

Preferred course of study:

Other possible courses of study :

Key figures

89%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022