SP4 ART DIRECTION

Managing a creative project from brief to delivery

Strategic planning, branding, visual identity, project management methodology

Improve your graphic design
Artistic direction & visual projects, creative intelligence and innovation, creative tools

Understanding the challenges of digital creation
Digital design, UX and digital design

Designing the creative strategy in multi-channel

Studying art direction means above all being present at all phases of communication. From the beginning to the end of the graphic chain, the art director (AD) creates a visual identity, works in close collaboration with the copywriter (CR), is responsible for convincing the client of his idea and supervises the realization of his product (digital campaign, poster, banner …). You will have understood, the function of the DA is to translate ideas into images (computer graphics, storyboards…) and to conceive the visual elements. Career development is undeniable, often linked to professional mobility.

This course is intended for students who wish to devote themselves to this exciting profession, in a consulting or media agency, using all DTP, 3D or Internet techniques.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.