Bac+4/5 Art Direction & Visual Design

Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » Bac+4/5 Art Direction & Visual Design

Why choose the Bac+4/5 in art direction & visual design?

The job of art director and creative director is constantly evolving and requires a broader range of skills, including an understanding of new technologies, data, and uses. This program aims to train agile and responsive profiles capable of designing and implementing strong concepts in new brand territories while thinking about performance and user experience.

Accessible to people with disabilities. Read more about it.

what are the courses in bac+4/5 art direction & visual design?

principaux cours

1st year (bac+4)

  • Creative strategy
  • Creative Design (Art Direction)
  • DA & Visual Projects (packaging, publishing)
  • Sup de Team
  • Campaign Activation
  • Creative tools & techniques
  • Shooting and Set Design
  • Audiovisual production & direction (Video & Motion Design)
  • Creative project management
  • Image and creative rights
  • News and creative watch
  • Pitch your project
  • English

2nd year (bac+5)

  • Management of creative projects
  • Branding
  • Graphic Design & Visual Production
  • Editorial strategy & content creation
  • Agency experience
  • Innovation & experience (NFT, Metavers…)
  • UX & Interface Design
  • Audiovisual production
  • Entrepreneurial project

Objectifs, compétences & aptitudes

> Analyze a market and the competitive environment of a brand

Study the strategic and business issues of a brand. Carry out benchmarks, analyze campaigns and associated performance, creative and technological trends and brand universes. Implement and analyze creative and strategic intelligence.

> Analyze and develop a strategy

Analyze the client’s strategy and identify their needs in order to propose creative directions. Knowing how to observe and understand consumer habits. Transform strategic insights into creative insights. Imagine campaigns, design devices in line with the marketing objectives of the brand and its budget.

> Develop the creative concept and manage its implementation

From the idea to the graphic realization, to elaborate creative project from the idea to the graphic realization, to elaborate from defined artistic axes and to know how to work on the different stages of the conception of a campaign or any other creative device (print, editorial, digital, retail, event, audiovisual…) with multidisciplinary teams.

> Manage customer relations

Monitor and manage the budget taking into account the client’s objectives and the allocated budget. Gather the appropriate technical and creative skills and be able to defend the projects (oral presentation or elaboration of a file) and the creative choices. Manage the production of the creative strategy.

> Know the technical tools of creation and understand their uses

To follow and know the technical evolutions in the audiovisual field and their impact on the graphic culture, to use them as a source of creativity.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.


It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

What are the admission requirements
in Bac+4/5 art direction & visual design ?

Proof of a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of artistic creation, communication, marketing and to satisfy the selection tests of the establishment (or equivalent if it is a foreign candidate).

What certification is issued
in Bac+4/5 art direction & visual design ?

This program delivers the RNCP certification “ Artistic & Creative Director ” of level 7 (RNCP code 31993 | diploma code 16X32101).

Block of competencies of the certification
Block 1 – Analyze the sponsor’s strategy and identify
its needs to propose creative directions.
Block 2 – Develop creative projects based on
defined artistic.
Block 3 – Implementing and analyzing creative intelligence and
Block 4 – Manage the production of the creative strategy.
Block 5 – Managing a team and a company.

What are the tuition fees
in Bac+4/5 art direction & visual design ?

  • Lyon and Bordeaux campuses: €21,100
    (For one-year contracts in Bac+5: 10 800€)
  • Paris Campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 art direction & visual design ?

Back to school in September

1 week of classes and 3 weeks in a company for 24 months starting in September.

Paris Group 1

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Artistic Director
  • Brand designer
  • Digital Art Director
  • Creative Office Manager
Updated 26 May 2023