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Community manager training (course content, career opportunities, etc.)

There are lots of opportunities in the digital professions. Are you passionate about the Internet and social networks? Use your skills to become a community manager. Find out more about the courses you need to take to become a community manager.

What is a community manager (CM) and what does he/she do?

In the digital age, most companies are now present on social networks and have their own website. But having a page is not enough to develop your business. You also need to offer content and interact with the community, which is why it’s a good idea to work with a community manager. In other words, the role of the community manager is to keep the client’s site moving. To do this, their role is to :

  • distribute communication media in the form of videos, text or images;
  • offer entertainment, such as competitions, to keep the community active;
  • communicate with the community by answering any questions they may have;
  • advertising campaigns.

As well as having a presence on the Internet and social networks, the community manager also monitors the situation. The aim is always to project a positive image of the brand with which they are working.

How do I become a community manager?

Higher education is the best way to become a professional community manager. Studies in communications, digital marketing, business, public relations and journalism are all good ways to become a community manager.

Some institutes also offer more specialised courses, such as a course in information and communication technologies for network and community management. The same applies to the course in digital community and social network management or digital and social network management.

In addition to the diploma, personal qualities are also required, including a sense of creativity, good writing skills, unfailing patience and a broad general knowledge.

What is the content of a community management course?

The content of the training depends on the course you choose. At the end of the course, you will need to master the various points relating to communication, the development of relevant and attractive content and planning. The course content may include :

  • digital marketing ;
  • creating graphic content using software such as Photoshop, InDesign and Illustrator;
  • web strategy, including natural and paid search engine optimisation, UX ;
  • creative project management.

Why train to become a community manager?

Training to become a community manager is an opportunity to master all the techniques and become a professional in the field. Contrary to popular belief, communicating for the web and networks requires a great deal of knowledge.

Knowing that the profession is not limited to content creation, it is essential to know how to use tools for analysing results. In addition, coaching helps students to develop their communication skills and creativity.

Community manager salary and career development

A community manager’s salary depends on a number of factors:

  • the size of the company with which it is working, bearing in mind that the resources of a very small business will not be the same as those of a multinational. The same applies to the tasks entrusted;
  • the status, as a freelancer by adopting auto-entrepreneur status or as an employee of a company.

In any event, remuneration is around €2,000 gross per month, or around €25,000 per year. With experience, remuneration can rise to €45,000 gross per year. In terms of career development, community managers can become digital project managers, social media managers or web editorial managers.

Does Sup de Pub offer training to become a community manager?

Sup de Pub offers a range of courses designed to familiarise you with the web and digital communication professions. Once you have completed them, you can easily apply for the job of community manager. To do so, take a course in :

  • creation and graphic design ;
  • digital management and social media ;
  • editorial strategies and content management ;
  • public relations, reputation and influence ;
  • communication and digital.

What are the training objectives?

Each type of training has its own specific objective. However, they generally aim to :

  • adopting a communication strategy based on the target audience;
  • mastery of the technical know-how involved in creating advertising content using the many tools available;
  • mastery of the different aspects of a website , such as UX and UI;
  • developing organisational capabilities.

Who is our course aimed at and what are the entry requirements?

Sup de Pub’s courses are aimed at graduates who have already begun a course of study. The courses are accessible with a Bac+1, Bac+3 or Bac+4. Students can follow a course of study as an introduction to the digital field or to deepen their knowledge. Admission is based on a number of tests and the presentation of a portfolio.

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