Master’s degree

Master’s degree in Corporate Communication & Influence

As a Content Manager, steer the reputation and strategic narratives of organisations.

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1st year postgraduate, 3rd year undergraduate

Work-study

September

24 months

Bordeaux, Lyon, Paris

This course is accessible to people with disabilities.

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Résumé
Programme
Expérience Pro.
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Admission
Certification
Financement

Master’s degree

Reasons to do this programme

At a time when trust is a strategic asset, this Master’s degree trains you to become a pillar of corporate governance. It’s no longer just a matter of “getting the word out”, but of building an organisation’s legitimacy. You will learn how to orchestrate the corporate voice, protect reputation in the face of risks (crises, controversies) and transform the company’s vision into stories that engage and unite all stakeholders, from employees to investors. This programme puts you at the heart of strategic decision-making by preparing you to move from the logic of campaigning to the continuity of the corporate narrative, a key issue for senior executives and their management committees.

What are the training objectives?

The mission of the Corporate Communication & Influence programme is to train the architects of institutional trust.
This specialisation trains communicators with high strategic value, capable of managing the reputation and voice of organisations in complex and constantly changing environments. Where brand communication aims to capture attention, corporate communication aims to build trust over the long term. This programme prepares you to take on this responsibility by giving you a dual mastery: that of institutional strategy, which gives direction and builds the legitimacy of the organisation, and that of influence, which mobilises stakeholders and amplifies key messages to the right audiences.

Designed to meet the current challenges facing communications departments – crisis, misinformation, CSR, digital transformation, executive speaking – this programme puts you in the position of strategic advisor, working alongside decision-makers, rather than campaign executor.

What are the key skills developed during this training?

Analysis of the brand’s internal/external content strategy
Definition of an editorial line and strategic planning of the brand’s content strategy
Organisation of the creation and publication of brand content
Managing the brand content production teams
Supervision / monitoring of editorial performance

What profile are you looking for for this programme?

This programme is designed for those who want to develop a strategic and political perspective. You will thrive here if you have the profile of a:He/she supervises the production of a variety of influential content and looks after the organisation’s reputation, in particular by supporting its leaders in their public speaking.

This course is for you:

if you enjoy analysing complex situations, anticipating risks and defining long-term visions
you have excellent interpersonal skills and understand the importance of building consensus between different stakeholders
if you are aware of the social and ethical issues at stake, and if you aspire to give meaning to organisational communication
if you have a sharp pen and the conviction that the right story, at the right time, can transform the perception of an organisation

Which campuses offer this course?

Paris

Lyon

Bordeaux

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the courses

What are the course themes in Corporate Communication & Influence?

During the two years of the Corporate Communication & Influence programme, you will be able to tackle the following themes:

60 ECTS credits – 455h

Corporate communications strategy
Risk management and crisis communication
Corporate copywriting and language elements
Stakeholder mapping and engagement
Institutional media relations
Strategic planning
Influence strategy and corporate communication
Editorial strategy and brand content
Project management
Political communication and institutional relations

Advocacy strategy and institutional amplification
Media cultures
Reputation, e-reputation and reputation monitoring
Psycho-sociology of influence
Internal communication and change management
Law and ethics
AI and corporate content governance
Content audit and analysis
KPIs and performance management
Employee advocacy and internal mobilisation

The Grande Compet’
Students work in multi-disciplinary teams. They work on a customer brief presented by a real brand to address an acquisition or loyalty issue.

The courses are given by way of example and may vary to better meet the needs of the market and certification.

60 ECTS credits – 455h

Managing a communications department
Employer branding and institutional attractiveness
Internal communications
Reputation strategy and influence management
Multi-channel corporate content
CSR communication, reporting and responsible content
Editorial strategy and ghostwriting for executives
Reputational data

Management consulting
Mediatraining and public speaking for executives
Corporate communications and new technologies
Brand with a mission and utility communication
Earned media & spin-offs
Sensitive communication, managing controversy and misinformation
Digital transformation of corporate communications
Masterclass

The “For Good” business project
What service or product? To meet what need? For which target? How should it be positioned?
The students form mixed groups from different specialities to create their own fictitious
start-up.

The courses are given by way of example and may vary to better meet the needs of the market and certification.

This specialisation is assessed in a variety of ways, including a work placement:

Study of real or fictitious company cases
Written content audit report
Content strategy recommendation
Media editorial performance report

These assessments involve the submission of a written report and an oral presentation to a panel of professionals, either individually or collectively, depending on the project.

A period of in-company professional development is also required during the course.

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Learning on the job

Professional experience

The Corporate Communication & Influence specialisation is a professional course that prepares you perfectly for a successful entry into the job market. As part of a sandwich course or work placement, you’ll develop all the skills and knowledge you need to thrive in public relations.

How does a work-linked Master’s programme work?

In the Master’s programme, the average work-study pattern over the 2 years is one week in the classroom and two weeks in the company.

What work-linked training contracts are available?

2 types of contract: apprenticeship contract or professional training contract.

How long does a work-linked training contract last?

The duration of the contract must be equal to the duration of the training course that the apprentice is preparing to take in order to obtain the qualification.

Will the school help me find a work-linked training scheme?

Yes, our teams offer CV coaching, access to a network of over 10,000 companies, job postings and job dating.

Find out more

Paris

coming soon

Lyon

coming soon

Bordeaux

coming soon

Companies that recruit our students

What career opportunities are there after this course?

Graduates of the Corporate Communication and Influence programme can look forward to positions at the heart of communication strategies in leading organisations (CAC40 groups, institutions, consultancies, federations, NGOs).

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Your future jobs :

Director of Corporate Communications

Press Officer

Head of Institutional Relations

Content Manager

Employer Brand Manager

Chief of Staff Communication

Public Affairs Consultant

international

Can I study abroad?

The Corporate Communication and Influence programme does not include a period abroad. However, it is possible to study abroad before your 4th year or to do work placements abroad during your course if you do not opt for a sandwich course.

admission process

How do I apply for the Corporate Communication & Influence specialisation?

A quick and easy online admission process.

Preparing your application and applying online

Examination of the application and invitation to the admission tests

Tests and interview with the jury

Results received within 5 days after the tests

Completion of online registration

To have validated 180 ECTS (level 6, Licence, BUT or equivalent BAC+3), in the field of humanities/social sciences or literature or political sciences or information communication or journalism/media…

Successful completion of the Sup de Pub entrance exams

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These prerequisites may be offset by equivalent professional experience in communication, graphic design or audiovisual functions (VAPP procedure).

Completion of 240 ECTS (BBA, M1 or equivalent BAC+4),

in the humanities/social sciences or literature or political science or information communication or journalism/media…

Professional experience

in content production is a prerequisite for direct access to year 2 of the course.

Successful completion of the Sup de Pub entrance exams

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These prerequisites may be offset by equivalent professional experience in communication, information, journalism/media or brand content (VAPP procedure).

Initial

Apprenticeship / Professional training contract

Continuing education

VAE

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Certification

What certification is awarded
by the Corporate Communication & Influence programme?

Property of Sup de Pub for all its campuses.
This programme delivers the state-recognised RNCP level 7 “Content Manager” certification.
RNCP Code 41795 | Diploma Code 16×32038
Registered by decision of the Director General of France Compétences on 18 December 2025 for a period of 5 years.

Blocks of skills for certification :
1 – Conduct a strategic analysis applied to content
2 – Drawing up a content strategy
3 – Orchestrate the production of a content system
4 – Supervising the distribution of a content system
5 – Manage the strategy for influential content / public relations (specialisation block)

THIS CERTIFICATION CAN BE OBTAINED BY CAPITALISING ON BLOCKS OF SKILLS.