Mastère

Mastere in Communication for Cultural and Creative Industries

Put culture at the heart of your communication strategy

Open house

Apply

1st year postgraduate, 3rd year undergraduate

Work-study

September

24 months

Lyon, Paris

This course is accessible to people with disabilities.

Quick access

Summary
Program
Careers
International
Admission
Certification
Financing

Reasons to do a Mastère in Communication for
Cultural and Creative Industries

Culture is a sector with its own particular codes, which you will learn to decipher throughout Sup de Pub’s Mastère Communication for Cultural and Creative Industries.

What are the training objectives?

To train professionals capable of developing marketing and communication strategies adapted to cultural products such as films, music and exhibitions. Students will learn how to promote these creations, taking into account their unique artistic aspects, in order to ensure effective dissemination and optimum appreciation of cultural works.

What are the key skills developed during this training?

Diagnose the brand and its communications
Defining the brand and its communication strategy
Implement the brand’s communication strategy
Measuring and optimising the performance of the brand’s communication strategy
Steering advertising and media strategy

Which campuses offer this course?

Paris

Lyon

APPLY

the courses

What are the courses on the Mastère Communication for Cultural and Creative Industries?

Sup de Pub’s Mastère Communication for Cultural and Creative Industries will enable you to familiarise yourself with the following themes:

Marketing in the cultural and creative industries
CCI communication strategy
Content strategy and brand content
Digital strategy and webmarketing
Social media strategy

RP
Events and influence
KPIs and performance
Innovation and customer experience
Rights and fundamentals of CSR

The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.

Create your start-up

Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.

Competitions

These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.

An in-company professionalization period is also required during the course.

APPLY

Learning on the job

Professional experience

With the Mastère Communication for Cultural and Creative Industries, develop your professional expertise in communication.

How does the work-study scheme work at Master’s level?

On a Master’s programme, the work-study schedule is, on average over the two years, one week of classes followed by two weeks in a work placement.

What work-study contracts are available?

There are two types of contract: an apprenticeship contract or a professional training contract.

How long does the work-study contract last?

The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.

Does the school help me find a work-study placement?

Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.

Find out more

Companies that recruit our students

What career opportunities are there after this course?

The Mastère Communication for Cultural and Creative Industries prepares students for stimulating careers with advertisers, institutions, cultural companies and cultural venues.

Apply

The professions

Cultural Communications Officer

Cultural mediator

Head of cultural affairs

Cultural Affairs Officer

Programming Manager

Head of sponsorship and partnerships

international

Can I study abroad?

The Mastère Communication for Cultural and Creative Industries does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for initial training students).

admission process

How do I apply for this course?

A quick and easy online admissions process

Online application form

Invitation to the admission exams

Exams and interview with the jury

Results within 5 days

Online registration

Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications, marketing or advertising

Successful results

How to apply

Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications, marketing or advertising

Experience in a company in the marketing or communications sector is a prerequisite for entry in M2

Successful results

How to apply

Apply

Certification

Which certification is issued
by the Mastère Communication for Cultural and Creative Industries?

This program awards the State-recognized Level 7 RNCP certification “Manager de la Communication de Marque” (Brand Communication Manager).
RNCP Code 42485 | Diploma Code 16×32037
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 3 years.
Owned by Sup de Pub for all its campuses.

Certification skills block
1 – Strategic Brand Diagnosis: conducting a strategic audit of the brand and its communication ecosystem.
2 – Brand Communication Strategy: designing and defining the overarching brand communication strategy.
3 – Operational Deployment: developing the brand strategy into a comprehensive communication action plan.
4 – Performance Management: monitoring and evaluating communication performance to refine the brand strategy.
5 – Event Management and Brand Experience Orchestration (specialization block).

THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.

Fees and grants