BACHELOR
Bachelor in Communication and Digital Marketing
Become an expert in digital communications and strategy to help brands make the transition to digital.
1st year undergraduate, 2nd year undergraduate, High School Diploma
Full-time, Work-study
February, September
Bordeaux, Lyon, Paris, Rennes, Toulouse
RNCP qualification
Level 6 RNCP qualification awarded by the French government
97%
Net employment rate 6 months after graduation
3rd place
Figaro Étudiant school rankings
13 000
Graduates since 1986 (38 years of existence)
reasons to do a Bachelor’s degree in Communication and digital marketing
What are the training objectives?
Become an expert in digital marketing and communications. This Bachelor’s degree will enable you to develop the key skills needed to design and deploy effective digital strategies: SEO/SEA, Adwords campaigns, social media strategy, creating and leading communities, and activating digital levers.
Training to build your future in a fast-growing sector.
What key skills are being developed?
- Digital strategy: Developing and deploying communication plans tailored to digital issues
- SEO/SEA and advertising campaigns: Mastering the tools to optimise the visibility of brands online
- Social media management: Building and leading an effective social media strategy, including the creation of engaging content
- Performance analysis: Measuring and optimising campaign results using analytics tools
- Creating and activating communities: Federating and engaging audiences around brands using digital levers
Which campuses offer this course?
Campuses in the heart of France’s major student cities, in iconic locations close to transport links.
What are the courses in the Communication and Digital Marketing Bachelor’s degree?
The 1ʳᵉ year of the Bachelor’s program offers you the opportunity to explore all aspects of creation and communication, establishing a solid foundation for your progression and affirming your professional orientation.
- The fundamentals of communication
- Monitoring and analysis
- Target behavior
- Communication strategy
- Digital communication and social networks
- Visual production (DTP)
- Creative culture and graphic design
- Audiovisual production
- Semiology
- Project management
The 2nd year of the Bachelor program is the first step in your specialization.
Topics covered: consumer knowledge, communication strategy, digital communication, content design, media levers, social media, webmarketing, monitoring and trends, project management, performance measurement, ROI, general culture, CSR, media history, budget, English, professional posture”.
The 3rd year of the Bachelor’s program is your year of alternating specialization. In addition to option-specific themes, you’ll tackle cross-disciplinary topics such as digital strategy, digital culture, branding, content creation, influence, media culture and performance measurement.
Digital communication and marketing option
- Digital levers
- E-reputation
- Acquisition and activation
- Loyalty
- Introduction to SEO / SEA
- Performance analysis
Social networks and community management option
- Social media strategy
- Trend analysis
- Brand content & Creation
- Media and social networking overview
- Social ads
- Community animation and influence
Internships & work experience
immersion in the professional world
Two work placements and a sandwich course for a successful entry into the job market, with the support of our dedicated corporate relations department.
Internships at Sup de Pub
3 work placements over 3 years to develop your skills:
- 2 months in 1ʳᵉ year
- 2-4 months in 2ᵉ year
- 4-6 months in year 3ᵉ (if no sandwich course)
3ᵉ year work-study
Work-study is possible in 3ᵉ year at Sup de Pub. The rhythm will be one week at school and 2 weeks in the company for 12 months.
Will the school help me find a work-study contract?
Yes, thanks to our corporate relations service: CV coaching, access to a network of over 10,000 companies, distribution of work-linked training offers and job dating.
Our partner companies that recruit our students
What career opportunities are there after this course?
Once you have completed your Bachelor’s degree in Communication and Digital Marketing, you will be fully prepared to enter the job market.
The professions
Assistant project manager
Digital project manager
Digital communications manager
Community Manager
Web communications manager
international
study abroad with sup de pub
+40 partner establishments worldwide!
Our students have the opportunity to spend the second semester of their third year abroad.
- New York, USA
- Tokyo, Japan
- Melbourne, Australia
- +23 other countries
admission process
How do I apply for the Communication and Digital Marketing Bachelor’s degree?
A quick and easy online admissions process.
High school diploma (or level 4 certification)
Curious about communication
Successful results
1 written and 1 oral exam
Completion of a 1st year undergraduate level (60 ECTS credits)
Admission is final only after the results of the entry session, which requires a minimum average of 10/20, subject to availability.
Successful resultats
1 written and 1 oral exam
Completion of a 2nd year undergraduate level (120 ECTS credits)
Access to certain options is subject to availability, and is based on the candidate’s file and previous experience.
Successful results
1 written and 1 oral exam
1
Online application form
2
Invitation to the admission exams
3
Exam and interview with the jury
4
Results within 5 days
5
Online registration
Fees and grants
How can I finance my Bachelor’s degree in Communication and Digital Marketing?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
Admission fee: €70
| 1st year | 2nd year | 3rd year full-time | 3rd year work-study | |
|---|---|---|---|---|
| Bordeaux | €8,150 | €8,490 | €8,990 | €9,550 |
| Lyon | €8,150 | €8,490 | €8,490 | €9,550 |
| Paris | €8,390 | €8,590 | €9,190 | €9,650 |
| Rennes | €7,850 | €8,190 | €8,780 | €9,250 |
| Toulouse | – | – | €8,780 | €9,260 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Scholarships based on social criteria
- Scholarships on social criteria
- 100% tuition reimbursement for work-study students
Visit us at
Our events
Meet us at our Open Days and ask our teams or our students any questions you may have.
They succeeded with Sup de pub
discover the inspiring careers of our former students
The success of our graduates is living proof of the effectiveness of our teaching.
Axel began his professional life as a Communications Officer at Greenpeace. He is now Executive Vice-President of the DDB communications agency.
Sup de Pub was an incredible experience. Between the knowledgeable business speakers and the super pleasant campus, I'm happy to say I went to this school. Doing this course meant I was ready to enter the job market!
After Parc Asterix at the end of her studies, Clara is now Social Media Manager at Socialy. She manages social media and influencer projects.
I did my final year of studies at Sup de Pub in 2021, where I was lucky enough to make some great professional encounters.
After his studies, Dorian joined Mint Magazine as Brand Strategist Project Manager. He is now Lead Content Culture Consultant at Konbini.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.