Mastere’s degree
Mastere in e-Business & Data Marketing
Go behind the scenes of online sales
1st year postgraduate, 3rd year undergraduate
Work-study
September
24 months
Lyon, Paris
This course is accessible to people with disabilities.
Reasons to do this program
Would you like to develop effective sales strategies, consolidate your business skills and expand your digital marketing know-how? Then the Mastère e-Business & Data Marketing is for you!
What are the training objectives?
Train professionals capable of creating, managing and optimising online sales activities, by combining technical expertise, strategic vision and an appetite for business. They will mastère the levers of digital communication and the tools needed to optimise the performance and visibility of e-commerce platforms.
What are the key skills developed during this training?
- Defining a brand’s digital strategy
- Organise the operational implementation of the digital project
- Roll out the brand’s digital project
- Steering and managing project performance
- Managing e-commerce strategy
Which campuses offer this program?
Campuses in the heart of France’s major student cities, in iconic locations close to transports.
the courses
What are the courses on the Mastère in e-Business & Data Marketing?
Learn how to develop an effective sales strategy, convert customers and build loyalty with the Mastère e-Business & Data Marketing. Your course will cover the following topics:
- Digital strategy
- Inbound marketing
- E-commerce site design and management
- Acquisition strategy and growth hacking
- Conversion strategy
- User experience
- Performance management
- Content strategy
- Affiliation and marketplace
- Agile project management
- Digital transformation
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
The Mastère e-Business & Data Marketing is a professionally-oriented course that gives you the opportunity to put the knowledge and skills you learn on the course directly into practice during work placements in companies. By the end of the course, you will have a thorough understanding of the mechanisms of online sales and digital strategy.
How does the work-study scheme work at Mastere’s level?
On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
There are many and varied career opportunities after completing this course. You can choose to work for advertisers, IT services and engineering companies, pure players, e-commerce agencies or digital communications agencies.
The professions
CRM Manager
E-commerce manager
E-commerce project manager
E-commerce coordinator
E-commerce web developer
Traffic manager
international
Can I study abroad?
This program does not include any periods of study abroad. However, for students on initial courses, it is possible to undertake work placements abroad.
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications or digital marketing
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications or digital marketing
Experience in a company in the digital marketing sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the Mastere in e-Business and Data Marketing?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Stratégie Digitale” (Digital Strategy Manager).
RNCP Code 42488 | Diploma Code 16×32014
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 5 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Develop the marketing and sales strategy.
2 – Implement the marketing and sales action plan.
3 – Manage sales teams and sales projects.
4 – Drive sales and financial performance.
5 – Optimize e-business and data marketing (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| M1 (full-time) | M2 (full-time) | M1+M2 (work-study) | M2 (work-study) | |
|---|---|---|---|---|
| Lyon | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Paris | 10 990 € | 11 590 € | 23 490 € | 12 150 € |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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