Mastere’s degree
MastEre in Brand Experience & Event
Design, create and manage unique events for brands
1st year postgraduate, 3rd year undergraduate
Work-study
February, September
24 months
Bordeaux, Lyon, Marseille, Paris, Rennes, TouIouse, Toulouse
This course is accessible to people with disabilities.
Reasons to do a Mastere in Brand Experience & Event
Are you brimming over with engaging ideas, enjoy taking on challenges as part of a team and want to take part in unique event experiences? Then the Mastere in Event Strategy and Production is for you!
What are the training objectives?
To train expert event managers capable of designing, planning and executing event strategies adapted to different contexts and audiences. They will be able to bring a brand’s identity to life by creating unique, immersive and memorable experiences.
What are the key skills developed during this training?
- Analysing the organisation’s socio-economic environment
- Developing an integrated marketing communications strategy
- Managing an integrated marketing communications project
- Managing a marketing communication department
- Managing sustainable events
Which campuses offer this course?
the courses
What are the courses for the Mastere in Brand Experience & Event?
The Mastere Brand Experience & Event will enable you to explore the many facets of the events sector through the following themes:
- Event communication and marketing
- Events strategy
- Event culture
- Digitalising events
- Public relations and e-public relations
- Territorial marketing
- Brand content
- Corporate communication
- Influence strategy
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Develop your employability and prepare for a fulfilling career during your Mastere Brand Experience & Event. Work-linked training will enable you to acquire the skills you need to stand out from the crowd and enter the job market with confidence.
How does the work-study scheme work at Mastere’s level?
On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
This course prepares you effectively for careers in events agencies, communications agencies or with advertisers. However, your future will be what you make it! You could also consider positions in a variety of institutions or cultural venues.
The professions
Events project manager
Events coordinator
Events manager
Head of events communication
Event producer
international
Can I study abroad?
The Mastere Brand Experience & Event is one of the Abroad programs offered by Sup de Pub. With Abroad, you have the opportunity to study abroad for 4 to 5 months at the beginning of your 4th year. You then start your work-study placement in January when you return to France. In this way, you can combine international exposure and professional experience in the same course!
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications, marketing or advertising
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications, marketing or advertising
Experience in a company in event communications sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the Mastere Event Strategy and Production?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Communication de Marque” (Brand Communication Manager).
RNCP Code 42485 | Diploma Code 16×32037
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 3 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Strategic Brand Diagnosis: conducting a strategic audit of the brand and its communication ecosystem.
2 – Brand Communication Strategy: designing and defining the overarching brand communication strategy.
3 – Operational Deployment: developing the brand strategy into a comprehensive communication action plan.
4 – Performance Management: monitoring and evaluating communication performance to refine the brand strategy.
5 – Event Management and Brand Experience Orchestration (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| Mastere 1 full-time | Mastere 2 full-time | Mastere 1+2 work-study | Mastere 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €11,150 | €22,500 | €11,650 |
| Bordeaux | €10,650 | €11,150 | €22,500 | €11,650 |
| Rennes | €10,650 | €11,150 | €22,500 | €11,650 |
| Toulouse | €10,650 | – | €22,500 | – |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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