Bachelor in Social Media
Become an expert in communications, digital marketing and e-reputation. A 3-year course to lay the foundations for an exciting career in the digital world.
The social media world
9.3 bn
sales in France
27 years old
average age in this sector
2 259
per month of average salary
+13%
growth in this sector
A booming market
The omnipresence of digital technology is driving companies to incorporate social networks and new technologies into their strategies on a massive scale. To stand out from the crowd and win over new audiences, communication skills are essential.
towards professional excellence
Key skills in this specialisation
- Mastery of various digital tools
- Increased knowledge of social networks
- Leading online communities
- Creation of social media content
- Creation of SEO-optimised web content
- Competitive intelligence
- Drawing up a graphic charter
- Setting up an editorial schedule
- Defining a digital strategy
- Use of performance measurement tools
More info
The program
Find out all about the course and how to apply for our bachelor’s degree in social media.
Bachelor Branding & Digital Marketing
Download our brochure
Objective employment
Our partner companies
Quickly land an internship, work-study contract or even a permanent contract in social media within our network of partner companies, in France or abroad.
Flashback
Discover the careers
of our former students
They learned about social media at Sup de Pub and are now shaping the image of the most inspiring brands… Find out more about the academic and professional careers of these students!
It's not so much skills that we're looking for, but curiosity, open-mindedness and a real personality.
all you need to know
Social media: all our online resources
Want to find out more about the world of social media? Discover this fast-growing sector, essential to the development of any business.
28/06/2026
2026 Schools’ Creative Strategy Awards: Sup de Pub shines in the winners’ list
At the first edition of the 2026 Schools’ Creativity Strategy Awards, Sup de Pub emerged as the most successful institution in terms of quality, winning no fewer than four gold medals. Awarded by a jury of leading industry professionals, these accolades recognise the excellence, social commitment and creative boldness of our communication and audiovisual students’ projects. From a documentary filmed in Mongolia to an awareness campaign against gender-based violence, discover the remarkable achievements that make Sup de Pub’s teaching an undisputed benchmark in the sector.
06/05/2026
Tout est com’: the programme that takes a look behind the scenes of the communications world
Communication shapes our economy, our democracy and our culture. Yet its mechanisms are often poorly understood. To address this gap, L'Express Studio is launching *Tout est com’*, a monthly 30-minute programme analysing communication.
29/04/2026
Audio Creative Awards 2026: when sound becomes the creative weapon of tomorrow’s talent
For the fifth year running, the Audio Creative Awards competition brought together 360 students from Sup de Pub to tackle a single challenge: to create 100 per cent audio campaigns for Hyundai, Parc Astérix, Pink Lady and Transavia. A look back at the 2026 edition, which was brimming with audio creativity.
20/04/2026
Sup de Pub: one of the top communication schools in 2026 (France)
Year after year, Sup de Pub confirms its place as one of the communication schools that really count. The Figaro Étudiant 2026 ranking once again confirms this position: with an overall score of 14.8/20, the school stands out on the criteria that make the difference for students and recruiters.
- BIP
- International
28/01/2026
Blended Intensive Program 2026: Europe as a playground
18 students. 3 intensive modules. 1 European competition in Zagreb. Dive into the case study of our Blended Intensive Program (BIP) at Algebra University.
01/07/2025
Cannes Lions 2025: Sup de Pub Dominates the French Awards
Sup de Pub confirms its position as leader in training in communication and advertising creation! At the Cannes Lions 2025 Festival, our former students won almost half of the French awards. An impressive list of awards that proves that the school trains creative people capable of shining at the highest level.
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
