Mastere’s degree

Mastere’s in Luxury Communication

Understanding the codes of a demanding sector

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1st year postgraduate, 3rd year undergraduate

Work-study

September

24 months

Paris

This course is accessible to people with disabilities.

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Summary
Program
Careers
International
Admission
Certification
Financing

Reasons to do a Mastere in Luxury
Communication

Specialise in luxury brand communication and promotion with the Mastere Luxury Communication, a comprehensive, professionally-oriented course.

What are the training objectives?

To train future professionals capable of developing and implementing communication strategies tailored to the requirements of the luxury sectors. Students acquire in-depth expertise in branding, storytelling and digital marketing, with a particular focus on the dynamics specific to the fashion industry.

What are the key skills developed during this training?

Diagnose the brand and its communications
Defining the brand and its communication strategy
Implement the brand’s communication strategy
Measuring and optimising the performance of the brand’s communication strategy
Steering advertising and media strategy

Which campuses offer this course?

Paris

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the courses

What are the courses on the Mastere Luxury Communication?

Sup de Pub’s Mastere in Luxury Communication will enable you to tackle the following themes during your two years of study:

Luxury marketing
Luxury communication strategy
Content strategy and brand content
Digital strategy and webmarketing
Social media strategy

RP
Events and influence
KPIs and performance
Innovation and customer experience
Rights and fundamentals of CSR

The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.

Create your start-up

Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.

Competitions

These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.

An in-company professionalization period is also required during the course.

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Learning on the job

Professional experience

Gain professional skills by taking our Mastere Luxury Communication on a work-study.

How does the work-study scheme work at Mastere’s level?

On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.

What work-study contracts are available?

There are two types of contract: an apprenticeship contract or a professional training contract.

How long does the work-study contract last?

The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.

Does the school help me find a work-study placement?

Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.

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Companies that recruit our students

What career opportunities are there after this course?

This course prepares you for exciting careers with advertisers or in design agencies.

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The professions

Head of communications

Brand Manager

Product Manager

Project manager

Luxury communications consultant

Public Relations Officer

Head of partnerships

international

Can I study abroad?

The Mastère Luxury Communication does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for initial training students).

admission process

How do I apply for this course?

A quick and easy online admissions process

Online application form

Invitation to the admission exams

Exams and interview with the jury

Results within 5 days

Online registration

Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications, marketing or advertising

Successful results

How to apply

Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications, marketing or advertising

Experience in a company in the marketing or communications sector is a prerequisite for entry in M2

Successful results

How to apply

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Certification

Which certification is issued
by the Mastere Luxury Communication?

This program awards the State-recognized Level 7 RNCP certification “Manager de la Communication de Marque” (Brand Communication Manager).
RNCP Code 42485 | Diploma Code 16×32037
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 3 years.
Owned by Sup de Pub for all its campuses.

Certification skills block
1 – Strategic Brand Diagnosis: conducting a strategic audit of the brand and its communication ecosystem.
2 – Brand Communication Strategy: designing and defining the overarching brand communication strategy.
3 – Operational Deployment: developing the brand strategy into a comprehensive communication action plan.
4 – Performance Management: monitoring and evaluating communication performance to refine the brand strategy.
5 – Advertising & Media Orchestration: coordinating advertising campaigns and media planning strategy (specialization block).

THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.

Fees and grants