Mastere in Brand Strategy
Design powerful communication strategies to build memorable brands
The field of communication strategy
What is brand strategy?
Brand strategy is a key area of marketing and communication. It involves defining the identity, positioning, messages, channels and actions that will enable a brand to stand out in its market over the long term.
It includes :
- Communications planning (brand plan, campaigns, media calendar)
- The choice of strategic activations (events, digital, influence, partnerships, etc.)
- Thebrand experience
- Consistency between image, discourse, values and public perception
Why is Brand Strategy an essential skill?
In a world where brands are ubiquitous, only those with a clear vision, asserted values and consistent communication will succeed in emerging.
Brand strategy is therefore essential for :
- strengthen brand credibility and preference
- create differentiating ways of speaking
- attract engaged communities
- enhancing the employer’s image (employer brand)
- deploy high-impact creative campaigns
It is at the heart of the work of communications agencies, but also of the marketing departments of large companies.
Key facts about the sector
The world of strategy
9/10
Companies believe their growth depends on a strong brand strategy
Forrester Research, 2023
+40%
Growth in branding-related jobs on LinkedIn since 2021
LinkedIn Talent Insights, 2023
2.8k to 3.4k
Average gross monthly salary for a junior strategic planner
Apec / Welcome to the Jungle, 2024
structural specialisation in communication
Being a communications strategist means knowing how to anticipate, structure and orchestrate a brand’s communications.
It means choosing the key moments (launches, campaigns, events), allocating a relevant budget between activities and ensuring consistency across all points of contact (owned, earned, paid media).
Strategic planning is the backbone of successful communication.
A brand is the intangible sum of a product’s attributes:
David Ogilvy
its name, packaging, price, history, reputation and the way it is promoted.
What career opportunities are there in communications strategy?
This field trains professionals in brand communication strategy and prepares them for stimulating careers in agencies, advertisers and the various communication departments.
Brand Strategist
Strategic planner
Communications Project Manager
Communication officer
360° Communications Manager
Brand Strategy Director
Branding consultant
Brand Experience Manager
towards professional excellence
The skills expected
for a communication strategist
- Analysing a market, an audience and a brand
- Building a brand platform
- Defining a 360° communications strategy
- Managing a communication plan: messages, channels, budget, planning
- Create innovative and engaging activations (campaigns, collaborations, social media, etc.)
- Measuring results, adjusting and optimising strategy
- Work in synergy with the creative, media, marketing and management teams
More info
The programmes
Sup de Pub
Find out now about the course that’s right for you!
Sup de Pub, a pioneering school of brand strategy
Sup de Pub was one of the first schools to offer a specialisation in strategic planning, and our courses are recognised by the French government.
Level 7 RNCP qualification in Brand Communication Management
Objective employment
Companies that recruit our students
Thanks to our network, you can quickly find an internship, a work-study contract or even your first job, and join the brands that inspire you.
THEY SAY IT BEST
Testimonials from professionals
who have placed their trust in our students
The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.
Frequently asked questions
Special Brand Strategy FAQs
Strategic Planning and Creative Strategy is a high-level speciality offered by Sup de Pub, designed to train future experts in communication strategy or strategic planning. This programme combines theory and practice to develop essential skills in communication culture, consumer behaviour and the management and distribution of content that will make a brand shine. Students learn how to implement an editorial strategy and put into practice a variety of experiential campaigns based on acquisition or loyalty issues. This MSc is for the intrepid and the imaginative, the curious minds who aren’t afraid to reinvent themselves and innovate. Through a variety of formats, learn how to create engaging content and make a brand shine…
Yes, the Strategic Planning and Creative Strategy programme at Sup de Pub can be taken on a sandwich course. This format enables students to combine academic teaching with in-company experience, thereby promoting a gradual build-up of skills and better integration into the world of work. Thanks to the work-study programme, students develop a solid network and gain practical experience in their field, an essential asset for entering the job market after graduation.
Brand Content courses open the door to a wide range of careers. Career opportunities include :
- Communication and branding consultant
- Strategic planner
- Brand manager
- Research Manager
- Communications and marketing manager
- Communication and media strategy project
- Design thinking
- Ecosystem and communication levers
- Brand identity
- Trend watch
- Brand diversification
- Consumer research
all you need to know
Strategy: our online resources
Want to find out more about the world of strategic planning and communications strategies? Discover an immersive and fast-moving sector.
28/06/2026
2026 Schools’ Creative Strategy Awards: Sup de Pub shines in the winners’ list
At the first edition of the 2026 Schools’ Creativity Strategy Awards, Sup de Pub emerged as the most successful institution in terms of quality, winning no fewer than four gold medals. Awarded by a jury of leading industry professionals, these accolades recognise the excellence, social commitment and creative boldness of our communication and audiovisual students’ projects. From a documentary filmed in Mongolia to an awareness campaign against gender-based violence, discover the remarkable achievements that make Sup de Pub’s teaching an undisputed benchmark in the sector.
06/05/2026
Tout est com’: the programme that takes a look behind the scenes of the communications world
Communication shapes our economy, our democracy and our culture. Yet its mechanisms are often poorly understood. To address this gap, L'Express Studio is launching *Tout est com’*, a monthly 30-minute programme analysing communication.
29/04/2026
Audio Creative Awards 2026: when sound becomes the creative weapon of tomorrow’s talent
For the fifth year running, the Audio Creative Awards competition brought together 360 students from Sup de Pub to tackle a single challenge: to create 100 per cent audio campaigns for Hyundai, Parc Astérix, Pink Lady and Transavia. A look back at the 2026 edition, which was brimming with audio creativity.
20/04/2026
Sup de Pub: one of the top communication schools in 2026 (France)
Year after year, Sup de Pub confirms its place as one of the communication schools that really count. The Figaro Étudiant 2026 ranking once again confirms this position: with an overall score of 14.8/20, the school stands out on the criteria that make the difference for students and recruiters.
- BIP
- International
28/01/2026
Blended Intensive Program 2026: Europe as a playground
18 students. 3 intensive modules. 1 European competition in Zagreb. Dive into the case study of our Blended Intensive Program (BIP) at Algebra University.
01/07/2025
Cannes Lions 2025: Sup de Pub Dominates the French Awards
Sup de Pub confirms its position as leader in training in communication and advertising creation! At the Cannes Lions 2025 Festival, our former students won almost half of the French awards. An impressive list of awards that proves that the school trains creative people capable of shining at the highest level.
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
