Master’s degree

Masters in Brand Strategy & Artificial Intelligence

Prepare to become a Brand Communications Manager in the age of data and AI.

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1st year postgraduate, 3rd year undergraduate

Work-study

September

24 months

Bordeaux, Lyon, Paris

This course is accessible to people with disabilities.

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Résumé
Programme
Expérience Pro.
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Admission
Certification
Financement

Master’s degree

Reasons to do this programme

In the digital age, brand strategy is no longer based solely on creative intuition. It has become a science of performance, driven by data and transformed by artificial intelligence. Companies are looking for a new generation of strategists capable of navigating this complex ecosystem, deciphering large-scale market signals and making rapid, informed strategic decisions to build strong, resilient brands. This programme was born out of this observation: the critical need for experts who master both the fundamentals of branding and the technological tools that shape it today.

What are the training objectives?

The mission of the Brand Strategy & IA programme is to train architects of institutional trust.
In contrast to an approach focused on devising advertising ideas, this programme trains you to become an architect of strategic decisions. You will learn to analyse, structure and interpret massive data to extract actionable business insights. The aim is not to turn you into a data scientist, but into an augmented strategist: a professional capable of using AI as a co-pilot to help diagnose problems, validate solution hypotheses and measure the impact of the recommendations made.

By the end of this professional qualification, students will know how to build, manage and develop brands in the age of artificial intelligence.

What are the key skills developed during this training?

Diagnose the brand and its communications
Defining the brand and its communication strategy
Implement the brand’s communication strategy
Measuring and optimising the performance of the brand’s communication strategy
Managing strategic planning in agencies

What profile are you looking for for this programme?

This programme is designed for analytical minds who like to structure their thinking, manage complex projects and influence business decisions. We will give you the keys to becoming a professional capable of building, managing and evolving sustainable brand platforms in the age of AI.

This course is for you:

if you are passionate about understanding markets
if you want to turn raw data into growth strategies
if you are convinced that the future of brands lies in the combination of human and artificial intelligence

Which campuses offer this course?

Paris

Lyon

Bordeaux

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the courses

What are the courses on the Brand Strategy & AI course?

This two-year structure is designed to build solid fundamentals in Year 1 of the course, and develop cutting-edge expertise in Year 2.

60 ECTS credits – 455h

Brand strategy and integrated communications
Fundamental and strategic marketing
Market analysis & Business Intelligence (AI)
Audience modelling, personalised marketing
Content production and automation (IA)
Business and performance sprint (IA)
Economics and sociology of markets
Ecosystem and media investment strategy
Brand platform & strategic identity
Innovation / Creative Tech project

Competitive intelligence and weak signals (AI)
Brand portfolio strategy
Content strategy and performance measurement
Semantic analysis and e-reputation (AI)
Consumer research & data analysis
Web marketing strategy
360° communication strategy
Fundamentals of extra-strategic recommendations
Agency and advertiser ecosystem
Fundamentals of CSR and committed branding

The Grande Compet’
Students work in multi-disciplinary teams. They work on a customer brief presented by a real brand to address an acquisition or loyalty issue.

The courses are given by way of example and may vary to better meet the needs of the market and certification.

60 ECTS credits – 455h

Prospective analyses and future scenarios
Market penetration vs. market disruption strategy
Branding & brand management
Mission brand strategy and impact measurement
Influence & performance SoMe
Methods and tools for the “augmented strategist
Dashboard, KPIs & data visualisation tools
Marketing Mix Modeling

Leadership & Strategic advice
From Big Data to business intelligence
Steering strategic/business recommendations
Brand diagnostics (AI)
Activating and steering the CSR strategy
Budget construction and optimisation (ROI)
Ethics, governance & regulation of AI
Softskills for strategic leaders

The “For Good” pro project
Which service or product? To meet what need? For which target? How should it be positioned?
The students form mixed groups from different specialities to create their own fictitious
start-up.

The courses are given by way of example and may vary to better meet the needs of the market and certification.

Various assessment methods are used for this specialisation:

Individual written case study
Written individual work situation
Group and individual work situations (oral and written)
Group and individual written case study

A period of in-company professional development is also required during the course.

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Learning on the job

Professional experience

The Brand Strategy & IA programme gives you the chance to put what you learn into practice. By choosing to follow this sandwich course, you can apply your knowledge to real-life situations and gain significant professional experience.

How does a work-linked Master’s programme work ?

In the Master’s programme, the average work-study pattern over the 2 years is one week in the classroom and two weeks in the company.

What work-linked training contracts are available?

2 types of contract: apprenticeship contract or professional training contract.

How long does a work-linked training contract last?

The duration of the contract must be equal to the duration of the training course that the apprentice is preparing to take in order to obtain the qualification.

Will the school help me find a work-linked training scheme?

Yes, our teams offer CV coaching, access to a network of over 10,000 companies, job postings and job dating.

Find out more

Paris

on hold

Lyon

on hold

Bordeaux

on hold

Companies that recruit our students

What career opportunities are there after this course?

Graduates in Brand Strategy & Artificial Intelligence can look forward to exciting and varied careers in communications agencies, consultancies, media agencies, research consultancies or with advertisers.

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Your future jobs :

Communication and Branding Consultant

Strategic Planner

AI Brand Strategist

Consultant in Strategic Transformation & AI

Customer Account Manager

Communications and marketing manager

international

Can I study abroad?

The Brand Strategy & IA programme does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for students on initial training).

admission process

How do I apply for this course?

A quick and easy online admissions process

Preparing your application and applying online

Examination of the application and invitation to the admission tests

Tests and interview with the jury

Results received within 5 days after the tests

Completion of online registration

Have completed 180 ECTS (level 6, Licence, BUT or equivalent BAC+3) in the field of communication, marketing or advertising

Successful completion of the Sup de Pub entrance exams

Discover the tests

These prerequisites may be offset by equivalent professional experience in communication, marketing or advertising (VAPP procedure).

Completion of 240 ECTS (BAC+4 or equivalent) in the field of communication, marketing or advertising

Successful completion of the school’s selection tests

For entry to the 1-year course, experience in a company in the marketing or communications sector is compulsory to join the course.

These prerequisites may be offset by equivalent professional experience in communication, marketing or advertising (VAPP procedure).

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Certification

What certification is awarded
by the Brand Strategy & Artificial Intelligence programme?

This programme delivers the state-recognised RNCP level 7 “Brand Communication Manager” qualification.
RNCP Code 37775 | Diploma Code 16×32037 | Registered on 19 July 2023 for a period of 3 years.
Awarded by Sup de Pub on all its campuses.

Certification skills blocks :
1 – Carrying out a diagnosis of the brand and its communication
2 – Define the brand and its communication strategy
3 – Implement the brand communication strategy
4 – Measuring and optimising the performance of the brand communication strategy
5 – Managing strategic planning in an agency (specialisation block)

THIS CERTIFICATION CAN BE OBTAINED BY CAPITALISING ON BLOCKS OF SKILLS.