Mastere in Brand Content
Creating strong brands through engaging stories and innovative content strategies.
The field of Brand Content
What is Brand Content?
Brand content refers to all the content produced by a company to promote its world, values and personality, without resorting to direct advertising. It can take the form of videos, podcasts, articles, mini-series, social posts or immersive experiences.
Unlike traditional advertising, brand content aims to attract, inspire and build loyalty by creating a lasting relationship of trust and emotion with the audience.
Why specialise in Brand Content?
In a world saturated with information, the brands that perform best are those that know how to tell stories. Brand content is now at the heart of corporate marketing strategies, combining storytelling, multimedia creation and digital performance.
By choosing this specialism, you’ll be able to design high value-added content that creates emotion, builds audience loyalty and boosts brand awareness.
Key facts about the sector
The world of Brand Content
+32%
Growth in budgets allocated to Brand Content between 2022 and 2024
Content Marketing Institute, 2024
70%
Companies that consider Brand Content essential to their marketing strategy
HubSpot State of Marketing Report, 2023
2.7k to 3.2k
Average gross monthly salary for a junior Content Manager
Apec / Welcome to the Jungle, 2024
a sector for the future
Brand content is gaining ground all the time. In the age of social networks, short formats and influencer marketing, brands need talent capable of creating links, emotions and value through their content. With the rise of immersive formats (vertical video, interactive storytelling, podcasts, augmented reality), opportunities are exploding for creative, strategic and hybrid profiles.
Advertising raises brand awareness. Content makes a brand loved.
Andrew Davis
What are the career opportunities in Brand Content?
This field trains content marketing professionals for stimulating careers in agencies and advertisers in sectors as varied as luxury goods, technology, consumer goods, tourism, the media, etc.
Freelance activity is widely represented in the Brand Content sector
Brand Content Manager
Content Strategist
Editorial manager
Copywriter
Designer-Editor
Social Media Manager
Digital content project manager
Storyteller
UX Writer
Ghostwriter
towards professional excellence
The skills expected
of a Brand Content specialist
- Designing content strategies in line with the brand’s DNA
- Produce original content (video, audio, print, digital) tailored to target audiences
- Mastering distribution platforms (social networks, blogs, newsletters, podcasts, etc.)
- Measuring the impact and ROI of Brand Content campaigns
- Work in collaboration with the marketing, creative and sales teams
More info
The programmes
Sup de Pub
Find out now about the course that’s right for you!
Mastère in Art Direction and Graphic Design
Mastère in Audiovisual Creation & Production
Sup de Pub, a school apart in Brand Content
Sup de Pub is the only communications school to offer a state-recognised diploma specifically dedicated to brand content.
RNCP Level 7 Content Manager
Objective employment
Companies that recruit our Brand Content students
Thanks to our network, you can quickly find an internship, a work-study contract or even your first job, and join the brands that inspire you.
THEY SAY IT BEST
Testimonials from professionals
who have placed their trust in our students
The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.
Frequently asked questions
Special Brand Content FAQs
The Master of Science in Content Strategy and Brand Culture is a high-level speciality offered by Sup de Pub, designed to train future experts in the Brand Content sector. This programme combines theory and practice to develop essential skills in the production, management and distribution of content that will make a brand shine. Students learn how to implement an editorial strategy and put into practice a variety of experiential campaigns based on acquisition or loyalty issues. This MSc is for the intrepid and the imaginative, the curious minds who aren’t afraid to reinvent themselves and innovate. Through a variety of formats, learn how to create engaging content and make a brand shine…
Yes, the Master of Science Content Strategy and Brand Culture programme at Sup de Pub can be taken on a sandwich course. This format enables students to combine academic teaching with in-company experience, thereby promoting a gradual build-up of skills and better integration into the world of work. Thanks to the sandwich course, they develop a solid network and gain practical experience in their field, an essential asset for entering the job market after graduation.
Brand Content courses open the door to a wide range of careers. Career opportunities include :
- Responsible for content
- Brand content manager
- Head of influence
- Editorial Communications Manager
- Editorial content
- Storytelling, narration, scriptwriting
- Experience marketing
all you need to know
Brand Content: our online resources
Want to find out more about the world of Brand Content? Discover an immersive and rapidly evolving sector
28/06/2026
2026 Schools’ Creative Strategy Awards: Sup de Pub shines in the winners’ list
At the first edition of the 2026 Schools’ Creativity Strategy Awards, Sup de Pub emerged as the most successful institution in terms of quality, winning no fewer than four gold medals. Awarded by a jury of leading industry professionals, these accolades recognise the excellence, social commitment and creative boldness of our communication and audiovisual students’ projects. From a documentary filmed in Mongolia to an awareness campaign against gender-based violence, discover the remarkable achievements that make Sup de Pub’s teaching an undisputed benchmark in the sector.
06/05/2026
Tout est com’: the programme that takes a look behind the scenes of the communications world
Communication shapes our economy, our democracy and our culture. Yet its mechanisms are often poorly understood. To address this gap, L'Express Studio is launching *Tout est com’*, a monthly 30-minute programme analysing communication.
29/04/2026
Audio Creative Awards 2026: when sound becomes the creative weapon of tomorrow’s talent
For the fifth year running, the Audio Creative Awards competition brought together 360 students from Sup de Pub to tackle a single challenge: to create 100 per cent audio campaigns for Hyundai, Parc Astérix, Pink Lady and Transavia. A look back at the 2026 edition, which was brimming with audio creativity.
20/04/2026
Sup de Pub: one of the top communication schools in 2026 (France)
Year after year, Sup de Pub confirms its place as one of the communication schools that really count. The Figaro Étudiant 2026 ranking once again confirms this position: with an overall score of 14.8/20, the school stands out on the criteria that make the difference for students and recruiters.
- BIP
- International
28/01/2026
Blended Intensive Program 2026: Europe as a playground
18 students. 3 intensive modules. 1 European competition in Zagreb. Dive into the case study of our Blended Intensive Program (BIP) at Algebra University.
01/07/2025
Cannes Lions 2025: Sup de Pub Dominates the French Awards
Sup de Pub confirms its position as leader in training in communication and advertising creation! At the Cannes Lions 2025 Festival, our former students won almost half of the French awards. An impressive list of awards that proves that the school trains creative people capable of shining at the highest level.
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
