Mastere’s degree
MastEre in Communication & Media Strategy
Learn how to define and implement an effective media strategy
1st year postgraduate, 3rd year undergraduate
Work-study
February, September
24 months
Bordeaux, Lyon, Marseille, Paris, Rennes, Toulouse
This course is accessible to people with disabilities.
Reasons to do a Mastere in Communication
& Media Strategy
The Mastere Communication and Media Strategy provides you with the knowledge and skills you need to develop a relevant brand strategy.
What are the training objectives?
The aim of this vocational course is to train communication and media managers capable of designing, organising and controlling the image of a company, product or event in its specific context. By the end of the course, you will have mastered the strategies and tools for optimising campaigns across all channels, while leading projects and teams to effectively manage the online reputation of brands and companies.
What are the key skills developed during this training?
- Diagnose the brand and its communications
- Defining the brand and its communication strategy
- Implement the brand’s communication strategy
- Measuring and optimising the performance of the brand’s communication strategy
- Steering advertising and media strategy
Which campuses offer this course?
the courses
What are the courses on the Mastere Communication and Media Strategy?
During your Mastere Communication and Media Strategy course, you will cover a range of subjects, including :
- Communication strategy
- Brand strategies
- Media strategy
- Consumer behaviour
- Content strategy and brand content
- Digital strategy and webmarketing
- Monitoring and trends
- Employer brands
- Purpose and commitment
- Influence strategy
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
During the Mastere in Communication and Media Strategy, students develop advanced skills in brand strategy. As a result, they are perfectly attuned to the needs of companies in the sector.
How does the work-study scheme work at Mastere’s level?
On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
Once you have completed your training, you can look forward to a variety of positions in communications with advertisers, communications agencies, media agencies or institutions.
The professions
Head of communications
Marketing and communications manager
Product Manager
Communication consultant
international
Can I study abroad?
Yes, it is possible to study abroad during your course, as the Mastere Communication and Media Strategy is one of Sup de Pub’s Abroad programs. How does this work? You go abroad for 4 to 5 months, then come back to France in January and start a 20-month sandwich course. Abroad is the perfect way to discover new horizons and explore what’s possible.
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications, marketing or advertising
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications, marketing or advertising
Experience in a company in the marketing or communications sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the Mastere Communication and Media Strategy?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Communication de Marque” (Brand Communication Manager).
RNCP Code 42485 | Diploma Code 16×32037
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 3 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Strategic Brand Diagnosis: conducting a strategic audit of the brand and its communication ecosystem.
2 – Brand Communication Strategy: designing and defining the overarching brand communication strategy.
3 – Operational Deployment: developing the brand strategy into a comprehensive communication action plan.
4 – Performance Management: monitoring and evaluating communication performance to refine the brand strategy.
5 – Advertising & Media Orchestration: coordinating advertising campaigns and media planning strategy (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| M1 (full-time) | M2 (full-time) | M1+2 (work-study) | M2 (work-study) | |
|---|---|---|---|---|
| Bordeaux | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Lyon | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Marseille | 10 790 € | – | 22 990 € | – |
| Paris | 10 990 € | 11 590 € | 23 490 € | 12 150 € |
| Rennes | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Toulouse | 10 790 € | – | 22 990 € | – |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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