Mastere’s degree
Mastere in Traffic & Media Management
Become a Digital Strategy Manager and master traffic management and performance media to drive profitable and sustainable growth.
1st year postgraduate, 3rd year undergraduate
Work-study
September
24 months
Lyon, Paris
This course is accessible to people with disabilities.
Reasons to do a Mastere in Traffic & Media Management
Training with the Traffic Manager and Media Performance program means choosing to become the driver of digital growth in an era where data and automation are redefining the rules of acquisition. Go beyond simple technical execution to become a strategist capable of orchestrating complex ecosystems, and develop a rare dual skill set: analytical rigor to decipher data and strategic agility.
What are the training objectives?
Become an expert in traffic management and media performance, using data and AI to boost digital acquisition and monetization. Throughout this program, you will learn how to audit an organization’s media ecosystem and deploy targeted campaigns across key channels such as Programmatic, SEA, and Affiliate marketing, while monitoring results in real-time through advanced analytics dashboards. You will also master data analysis methods and attribution models to optimize advertising ROI, all within the boundaries of privacy regulations such as GDPR and ePrivacy. Finally, you will develop the leadership skills needed to coordinate teams and agencies around clear performance targets, anticipate risks, and continuously refine your media strategy.
What are the key skills developed during this training?
- Defining a digital traffic strategy
- Organise the operational implementation of the digital project
- Steering and managing a Media Buying project performance
- Develop customer relationship and customer experience
Which campuses offer this course?
the courses
What are the courses for the Mastere Traffic & Media Management?
During the Mastere Traffic & Media Management, you will cover the following topics:
- Digital Acquisition Strategy
- Media Ecosystem Analysis and Auditing
- Advanced Search Engine Advertising (SEA)
- Programmatic Advertising and Real-Time Bidding
- Affiliate Marketing and Partnerships Strategy
- Web Analytics and Advanced Tracking
- Data Visualization and Performance Dashboards
- Attribution Modeling and Customer Journeys
- AI Applications in Digital Marketing
- Media Buying and ROI Optimization
- Data Privacy and Digital Law (GDPR & ePrivacy)
- Digital Campaign Management and Orchestration
- E-commerce Monetization Strategies
- Agency Coordination and Stakeholder Management
- Performance-Driven Leadership in Digital Marketing
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Gain technical skills and develop your employability thanks to the many in-company placements offered during the Mastere Traffic & Media Management. Whether you choose to do a work placement or a work-study, you’ll be well prepared to enter the job market.
How does the work-study scheme work at Mastere’s level?
On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
Once you have completed your training, you can look forward to a wide range of positions in marketing and data with advertisers, pure players, IT services and engineering companies, e-commerce agencies or digital communications agencies.
The professions
Data marketing manager
Digital manager
Digital project manager
Data Manager
Head of data marketing
Data Miner
international
Can I study abroad?
The Mastere Traffic and Media Management does not include study periods abroad. To gain international experience during the course, you have the option of doing an internship abroad (for full-time students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications or digital marketing
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications or digital marketing
Experience in a company in the digital marketing sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the Mastere in Traffic & Media Management?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Stratégie Digitale” (Digital Strategy Manager).
RNCP Code 42488 | Diploma Code 16×32014
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 5 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Develop the marketing and sales strategy.
2 – Implement the marketing and sales action plan.
3 – Manage sales teams and sales projects.
4 – Drive sales and financial performance.
5 – Develop customer relationship and customer experience (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| M1 (full-time) | M2 (full-time) | M1+M2 (work-study) | M2 (work-study) | |
|---|---|---|---|---|
| Lyon | €10,790 | €11,390 | €22,990 | €11,950 |
| Paris | €10,990 | €11,590 | €23,490 | €12,150 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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