Mastere in AI - Sup de Pub
Home » Sup de Pub Mastère » Mastere in AI

Mastere in AI

The sector in a few figures

The world of artificial intelligence

2,5

≈ 40%

3 250

17,3%

A booming market

Key skills in this specialisation

  • Designing a communication strategy with AI.
  • Collecting data.
  • Organise and interpret them.
  • Carrying out projective studies.
  • Implementing customer acquisition and retention strategies.
  • Learn how to drive AI effectively.
  • Adopting the right approach to customers.

More info

The programmes

Campus (tabs)
  • Paris
  • Lyon
  • Bordeaux
  • Marseille

Objective employment

Our partner companies

Flashback

Discover the careers
of our former students

Our training courses are cutting-edge, and in phase with the evolution of our businesses.

Isabelle JacquotHR Director

go further

events

15/07

Open House

BORDEAUX – Rencontres personnalisées

Bordeaux

15/07

Open House

LYON – Rencontres personnalisées

Lyon

all you need to know

AI: all our online resources

Photo de groupe des étudiants et de l'équipe pédagogique de Sup de Pub tenant fièrement leurs 4 Prix Or lors des Trophées Stratégies de la Créativité des Écoles 2026.

28/06/2026

2026 Schools’ Creative Strategy Awards: Sup de Pub shines in the winners’ list

At the first edition of the 2026 Schools’ Creativity Strategy Awards, Sup de Pub emerged as the most successful institution in terms of quality, winning no fewer than four gold medals. Awarded by a jury of leading industry professionals, these accolades recognise the excellence, social commitment and creative boldness of our communication and audiovisual students’ projects. From a documentary filmed in Mongolia to an awareness campaign against gender-based violence, discover the remarkable achievements that make Sup de Pub’s teaching an undisputed benchmark in the sector.

Les étudiants lauréats des Audio Creative Awards 2026 posent avec leurs trophées lors de la remise des prix organisée par NRJ Global et Sup de Pub.

24/06/2026

Audio Creative Awards 2026: when sound becomes the creative weapon of tomorrow’s talent

For the fifth year running, the Audio Creative Awards competition brought together 360 students from Sup de Pub to tackle a single challenge: to create 100 per cent audio campaigns for Hyundai, Parc Astérix, Pink Lady and Transavia. A look back at the 2026 edition, which was brimming with audio creativity.

23/06/2026

When Sup de Pub students talk about AI to SME managers

20/04/2026

Sup de Pub: one of the top communication schools in 2026 (France)

Year after year, Sup de Pub confirms its place as one of the communication schools that really count. The Figaro Étudiant 2026 ranking once again confirms this position: with an overall score of 14.8/20, the school stands out on the criteria that make the difference for students and recruiters.

Logo de l'émission Tout est com' avec les partenaires L'Express Studio, Sup de Pub, l'ARPP et Creapills

30/03/2026

Tout est com’: the programme that takes a look behind the scenes of the communications world

Communication shapes our economy, our democracy and our culture. Yet its mechanisms are often poorly understood. To address this gap, L'Express Studio is launching *Tout est com’*, a monthly 30-minute programme analysing communication.

  • BIP
  • International

28/01/2026

Blended Intensive Program 2026: Europe as a playground

18 students. 3 intensive modules. 1 European competition in Zagreb. Dive into the case study of our Blended Intensive Program (BIP) at Algebra University.

01/07/2025

Cannes Lions 2025: Sup de Pub Dominates the French Awards

Sup de Pub confirms its position as leader in training in communication and advertising creation! At the Cannes Lions 2025 Festival, our former students won almost half of the French awards. An impressive list of awards that proves that the school trains creative people capable of shining at the highest level.

25/04/2025

Sup de Pub in the Finals of L’Oréal Brandstorm 2025

Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.

10/04/2025

Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!

At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.

Big ambitions raise big questions

This field is for validation purposes and should be left unchanged.