SP4 DIGITAL MARKETING & E-COMMERCE

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Presentation

112 Billion € is the annual turnover of e-commerce in France. This program aims to train students who can help companies manage an online sales site while having a global vision of the brand and communication levers.

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The courses

Enseignements principaux

Understand the stakes of an acquisition strategy

Digital strategy and e-business, SEO/SEA, SMO, performance measurement and analysis

Manage the design and animation of an e-commerce site

Ux writting, conversion tunnel, customer experience and CRM, HTML initiation

Mastering the entire digital universe

Data marketing, mobile and e-commerce marketing, growth hacking, inbound/outbound marketing

Objectifs, compétences et aptitudes

Develop an e-commerce strategy

The last two years have further reinforced the vital importance for brands and companies of the
e-commerce in all its forms: shopping platform, merchant sites, purchase via social networks.
Optimizing sales, improving the buying experience, and managing the acquisition tunnel are all concerns today
This is a major challenge regardless of the type of company and the field of activity. In agency or at
the brand, the specialized e-business professions are developing and becoming more professional.

You will work on the online acquisition levers of new customers, you will also be in charge of the budgets
web campaigns, while managing the animation of websites and the analysis of results. It is therefore towards
This training is geared towards highly targeted professions. Targeted, but also highly sought after at a time when platforms
of e-commerce, large and small, are multiplying all the time. Digital marketing and e-commerce are
job opportunities for those who want to optimize their know-how in a constantly changing world.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions :

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.

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Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

To justify a validated Bac+3 (180 ECTS) or a
Level 6 certification or equivalent,
primarily in the areas of communication,
marketing, digital, management and
meet the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

Lyon and Bordeaux campuses:
Initial training: 9 300€.
Work-study program: €9,550
Paris Campus:
Initial training: 9 350€.
Work experience : 9 650€.