Bachelor of Communication and Design – 1st year

Septembre, Février
Bordeaux, Paris, Rennes
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Bachelor of Sup de Pub

The objective of your1st year of the Bachelor’s program at Sup de Pub is to discover the communication ecosystem, the commercial and societal stakes of companies and brands; you will thus be able to initiate yourself into the different facets of the communication professions. The SP1 (1st year of the Bachelor’s program) and SP2 (2nd year of the Bachelor’s program) offer a cross-disciplinary discovery course to get a glimpse behind the scenes and find your own path.

This bachelor’s degree discovery course, through professional situations, will allow students to understand the main issues at stake: understanding marketing and communication, analyzing a market, imagining commercials, organizing events, managing social network content, writing slogans, and discovering the professions will be part of the program.

Sup de Pub offers you the choice of a Bachelor’s degree option allowing you to enter the world of communication. This first specialization will allow the core curriculum to be colored by a more generalist approach, or by a focus on marketing, communication or creation.

why choose the Bachelor’s degree in Communication and creation – 1st year?

Are you hesitating between a creative or strategic path? This year of general Bachelor 1 will allow you to learn about all facets of the field of communication and confirm your skills for your future studies.

You will discover in parallel and in a balanced way the strategic and creative aspects of the communication professions, and you will become familiar with the advertising concept, the concept of the idea, the photography, the storyboard, the moodboard, the use of social networks, the role of typography and contents…

One year to immerse yourself in the heart of communication and creation and choose the field that best suits you for the future.

Accessible to people with disabilities. Read more about it.

what are the courses in the Bachelor’s degree in communication and creation – 1st year?


  • Marketing and communication
  • Advertising strategy
  • Digital and social networks
  • Photo and video creation
  • Design and writing
  • Graphic design and visual production
  • Decoding campaigns
  • Consumer analysis
  • History of the media
  • General culture
  • News review
  • Oral expression

Objectifs, compétences et aptitudes

> Develop a communication strategy

You will discover the methods and fundamental concepts of strategy: market and competition analysis, identification and knowledge of targets, definition of objectives, key messages and means of communication… All the parameters of a campaign will be examined to ensure its success!

> Developing creative ideas… and producing them

After the strategy, comes the time of the concretization. This is the moment when intentions are translated into creative concepts, words and images. You will be introduced not only to the generation of ideas, but also to the methods and tools of creation, whether verbal, graphic or audiovisual.

> Managing a communication project

A communication project is not just about strategy and creation. It also involves a whole set of operational missions and logistical realities that require organization: managing a budget, keeping a schedule, checking legal compliance, etc. You’ll get a behind-the-scenes look at a well-managed project!

> Opening up and finding your career path

In addition to the openness to the world that the program offers, you will also be able to familiarize yourself with the many and varied professions related to communication. In particular, through our professional speakers, you will have one year to discover profiles, exchange with them and give yourself time to mature your own orientation. The end-of-year internship also prepares you for your professional future.

Plus pédagogiques et évaluation


At the end of the year, a competition is organized: the students work together, in micro-agency, on a
practical case study presented by an advertiser. They have two weeks to answer a problem
strategic, marketing and creative.

Video workshop

Students have one week to write a video script for a brand. The videos are
then assembled and presented during the final that brings together the best teams.

Back to school seminar

Getting to know oneself and others better: the back-to-school seminar helps to accompany the transition to study
through group work combining collective intelligence, oral expression courses and methodology
of work.

Photo Seminar

Both technical and thematic, this seminar allows students to explore their creativity through a
photographic subject.

Live Masterclasses “We Demain

These are cycles of conferences for SP1, where technological, scientific and societal issues are discussed.
are addressed through inspiring personalities.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students on the Paris campus

Our added value


We teach students to develop their
behavioral skills: interpersonal skills, empathy, creativity, entrepreneurship, volunteerism, which will be useful in the workplace.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

From the speakersof quality

All courses are taught by professionals in the field of communication, marketing or design. The pedagogy allows the application of knowledge.

What are the admission requirements for the Bachelor’s degree in communication and creation – 1 RST YEAR YEAR ?

Proof of a validated Baccalaureate or a level 4 certification, aninterest in creation and design, a creative portfolio (it is preferable not to use Canvas and to use the Adobe Suite) and to satisfy the admission tests.

How many ECTS credits are validated
in Bachelor communication and creation – 1 IRST YEAR ?

This program provides 60 ECTS credits and delivers a state-recognized RNCP title in the 5th year.

What are the tuition fees
in bachelor communication and creation – 1 RST YEAR YEAR ?

  • Bordeaux and Rennes campuses: €7,650
  • Paris Campus: €7,750

What are the back-to-school hours and rhythms
in bachelor communication and creation – 1 RST YEAR YEAR ?

Back to school in September

Courses : September to April
Mandatory internship: May to June

Back to school in February – Paris only

Courses: February to June
Internship: July and August

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


heures de cours


élèves par groupe au maximum


école pionnière depuis sa création


taux d’employabilité record à Bac+5


Updated 30 May 2023