SP5 UX MANAGEMENT & INNOVATION STRATEGY

• Digital strategies
• Designing a UX project
• Innovation through design
• Design thinking
• Sociology and ethnography
• Innovation management

Designing innovative services adapted to the evolution of users’ uses.

During this final year of specialization, students will deepen their understanding of users through the development of their knowledge in sociology of behaviors and the deepening of their skills in ethnography. They will develop their ability to understand the macro stakes of innovation and learn to build a project methodology that guarantees the creation of a high value-added user experience for customers and brands.

Our students acquire skills that are resolutely focused on the future, thus facilitating their professional integration into companies that are undergoing rapid change and are always looking for innovation. They will be able to adapt to the target audience and to the diversity of uses by placing consumer habits at the heart of the marketing strategy and actions.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.