Programme - Sup de pub
Septembre, Avril
Paris, Lyon
Home » Programmes and Courses » SP5 UX MANAGEMENT & INNOVATION STRATEGY


This program trains experts in user-centric approaches capable of supporting companies in the design of their innovative services and their digital transformation.

The courses

Main teachings

  • Digital strategies
  • Designing a UX project
  • Innovation through design
  • Design thinking
  • Sociology and ethnography
  • Innovation management


Designing innovative services adapted to the evolution of users’ uses.

During this final year of specialization, students will deepen their understanding of users through the development of their knowledge in sociology of behaviors and the deepening of their skills in ethnography. They will develop their ability to understand the macro stakes of innovation and learn to build a project methodology that guarantees the creation of a high value-added user experience for customers and brands.

Our students acquire skills that are resolutely focused on the future, thus facilitating their professional integration into companies that are undergoing rapid change and are always looking for innovation. They will be able to adapt to the target audience and to the diversity of uses by placing consumer habits at the heart of the marketing strategy and actions.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 communication & marketing of luxury of Sup de Pub, and more widely to students from a course in strategy or event management of Sup de Pub. Admission is possible for students with a similar degree (240 credits) in strategy or event management.


This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Lyon Campus:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September
Courses: October to October

Rhythm: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year

Defense: September

Start date in April – Paris only

Full time company: April to October

Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • UX designer
  • UX researcher
  • Design product owner

Which 4th year to choose?



Professional insertion rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023