SP5 GLOBAL COMMUNICATION & BRAND STRATEGY

Bac+5
Bac+4
Septembre, Avril
Alternance
Paris, Lyon
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Presentation

After a first year dedicated to the acquisition of the fundamental tools of communication, this second year of specialization aims to become familiar with the major issues of the brand.

The courses

ENSEIGNEMENTS PRINCIPAUX

  • Brand acquisition & performance
  • Image, identity & brand management
  • UX, data and digitalization of the company
  • Reputation & crisis communication
  • Influence marketing & PR
  • Institutional & corporate communication
  • Campaigns & creativity

Objectifs, compétences et aptitudes

To obtain all the keys for a professional insertion in the communication

An ideal program for those who wish to learn how to manage an organization’s communications in a cross-functional manner – regardless of its size or sector of activity. The program aims to equip students with strategic and operational reflexes to manage a brand’s communications. From competitive benchmarking to campaign reporting, this is a real toolbox for training and adapting to the changing realities of communication.

In the fifth year, students will be invited to apply what they have learned to major brand issues, the very issues that they will face as future generalists in communications. Acquisition, image, reputation, digitalization: these are the cardinal issues that will be addressed – and with them, the methods and tools that are just as essential to respond to them. The objective is to be versatile and to be at ease with the greatest number of communication topics!

Plus pédagogiques et évaluation

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

Prerequisites

Open in priority to students of SP4 Global Communication and Brand Strategy of Sup de Pub, and more generally to students who have completed a course in communication at Sup de Pub. Admission is possible for students with a similar degree in global communication (240 validated credits).

certification

This program delivers in the 5th year the RNCP certification “ MANAGER OF COMMUNICATION AND MARKETING ” of level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September

Courses : October to October

Pace: alternating

8 weeks of seminars during the year + 24 days of classes spread over the year

Defense: September

Entry in April – Paris only
Full time company: April to October

Courses: October to April in alternation

Back to school and rhythms

Full time company: April to October

Courses: October to April in alternation


Want to know more about this program?

The professions

  • Project Manager / Advertising Manager
  • Account manager
  • Communication officer
  • Communication Manager
  • Brand Manager / Responsable de marque

Which 4th year to choose?

Key figures

89%

Rate of professional integration

98%

Graduation rate

539

class hours

39

students per group maximum

Updated 26 April 2022