SP4 CREATION & DIGITAL DESIGN

Manage a collaborative and cross-functional project

– Context analysis and digital strategy, understanding and grasping product methodologies

– Design sprint, design thinking, digital law

Master the tools and techniques of creation
– Design tools: DTP, wireframing, Html, Css

– Graphic design, typography, design culture

– Audiovisual production: motion design, storyboard, editing

Create digital communication tools
Design of web and mobile interfaces and experiences, video, content for social networks

Master the creative techniques of digital media

This M1 program allows students to acquire the fundamentals of digital design by exploring the various tools, technologies, software and best practices in the field. Students are trained to understand all the ins and outs of a project. Starting from strategic digital issues in an operational context, the digital designer must know how to create any digital communication medium: website, mobile application, content for social networks, video and motion design.

This expertise, which is particularly sought after by both agencies and advertisers, requires real agility and constant monitoring, adopting a posture of reflection across the entire digital ecosystem.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.