Bac+4/5 UI & DIGITAL DESIGN

> Analyze a market and the competitive environment of a brand

Study the strategic and business issues of a brand. Carry out benchmarks, analyze creative and technological trends and brand universes. Understand and analyze the client’s strategy based on defined artistic axes.

> Design and manage the implementation of multi-channel visual concepts

Lead the creation or redesign of interfaces through graphic mastery, strategic vision of the brand, its environment and user-centered design (UX) in order todevelop creative projects from defined artistic axes.

> User audit and research

Implement and analyze creative and strategic intelligence. Know how to observe and understand the uses by conducting interviews. Define personas and identify insights.

> Modeling pathways and interfaces

Formalize ideas in the form of usage scenarios based on the analysis of brand and user expectations. Design Wireflows and Wireframes. Validate and optimize design hypotheses (testing and iteration). Integrate cognitive biases and brain function into the design (behavioral design).

> Designing visual identities and interfaces

Arrange the interfaces (zoning, navigation system…). Apply the rules of graphic design, typography… cognitive ergonomics, in the overall design process to create the final design. Manage the production of the creative strategy. Create a Design System. Integrate accessibility and eco-design.

> Manage a project and a multidisciplinary team

Collaboration, decision making and even management are professional skills that students experience on a daily basis in many courses during practical work, workshops and role playing situations in order toUnderstand the management techniques of a team and a company. They use and apply product methodologies – Design Sprint, Design Thinking…

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a true springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.