A course to discover and practice the many forms of creative writing in communication. For those who have a lively idea and an alert word! This program trains the storytellers of tomorrow.
Words & Channels
Advertising, web writing, naming, community management.
Writing agility & oral fluency
Eloquence, journalism, narrative writing.
Graphic culture & creative book
DTP, creative challenges, portfolio building.
Objectifs, compétences et aptitudes
Find the right words according to the needs and brand supports
It is originally the task of the designer/editor to find the right words for a
campaign. However, the profession has evolved significantly in recent years, pushing writing beyond the pure
advertising exercise. The media landscape has changed, along with the needs of audiences and
brands… Writing for a brand today therefore requires the ability to create slogans but also brand names.
product, press kits, social publications, interaction messages, etc.
It is in this transversal perspective that this program was conceived. On the one hand, it allows to address
major communication issues – and the related editorial solutions. It offers, on the other hand
on the other hand, a real course for those who want to improve their language skills (both oral and written).
written) and creative. A curriculum, in short, to demystify writing and show that it is a skill
that can be learned and perfected!
Plus pédagogiques et évaluation
Learning to work in a group is a necessary skill for any communication assignment. The
SP3 students participate in collective intelligence courses and workshops in order to get to know each other better and
to encourage collaborative work.
During the year, three competitions are organized: communication, creation and strategy students,
editorial and digital work together, in micro-agencies, on concrete issues. This
complementarity produces a real qualitative work. They have up to two weeks to respond to a
strategic, marketing and creative issues.
In a limited time, an audiovisual project must be conceived from A to Z: from writing to shooting, through
design of a moodboard and post-production!
In groups and on a different theme depending on the campus, students further professionalize and
work on their versatility, from analysis to creation to oral presentation in preparation for the
and work-study integration as of next year.
Want to know more about this program?
Our added value
Prepare for your specialization through professional conferences, meetings with professionals and dedicated workshops. Create your future!
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
Semester abroad possible
Take advantage of the Eramus+ program in Europe or study at our partner universities around the world.
We teach students to develop their behavioral skills: interpersonal skills, empathy, creativity, entrepreneurship, volunteerism, which will be useful in the workplace.
Free Adobe Suite
To help you learn the creative software, the Adobe suite is available free of charge through your student account for the duration of the undergraduate program.
All courses are taught by professionals in the field of communication, marketing or creation. The project-based teaching method allows for the application of knowledge.
To justify a validated Bac+2 (120 ECTS) or a level 5 certification or equivalent in the fields of communication, marketing, digital, management, to present a creative portfolio (it is preferable not to use Canvas and to use the Adobe Suite) and to pass the admission tests.
This program provides 60 ECTS credits and delivers a state-recognized RNCP titlein the 5th year.
Tuition and Financing
- Lyon and Bordeaux campuses:
Initial training : 8100€.
- Paris Campus:
Initial training: 8200€.
Back to school and rhythms
Back to school in September
1st semester: September to December
2nd semester: January to March
Mandatory internship: April to July
Want to know more about this program?
Rate of professional integration
students per group maximum