Master’s degree

Master’s in Communication & Media Strategy (English Track)

Become a Brand Communications Manager with an international outlook. Through this programme, taught entirely in English, you will master the design and management of global advertising and media strategies that are effective and create value across all markets.

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1st year postgraduate, 3rd year undergraduate

Work-study

September

24 months

Paris

This course is accessible to people with disabilities.

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Programme
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Certification
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Master’s degree taught entirely in English

Reasons for taking this course

Taught entirely in English, theCommunication & Media Strategyprogramme prepares you to take on a strategic role as a brand communications manager within international agencies or globally-oriented advertisers. This language immersion enables you to master the sector’s Anglo-Saxon terminology and standards, making you immediately capable of managing the entire lifecycle of a multicultural communication strategy, from initial assessment to optimising results.

What are the aims of the course?

Become an expert manager in advertising communication and media strategy, capable of steering a brand’s image on a global scale and across all its channels.
In a fully English-speaking learning environment, you will learn to carry out a comprehensive analysis of the brand and its international competitive landscape. You will learn to assess the alignment between the intended image and the perceived image, and then develop an integrated communication plan (from defining the brand identity to selecting the media mix, including budgetary planning and thecross-border roll-out schedule).

You will master the development and optimisation of campaigns across all channels (paid, owned, earned) by using business language directly. You will become proficient in international performance measurement tools and methods for attributing and analysing the contribution of the media mix.
Finally, this immersive experience will enable you to develop your ability to build and brief multicultural teams, manage international service providers and lead complex projects from start to finish, whilst integrating global CSR issues into the brand’s strategy.

What key skills are developed during this training course?

Carry out a brand audit: assess the alignment between the intended image and the perceived image, analyse the effectiveness of existing advertising campaigns and identify communication opportunities
Develop the communications plan: devise a creative and media strategy by defining the messages, target audiences and distribution channels best suited to the brand’s objectives
Implement the communications strategy: brief teams and partner agencies, manage the production of advertising content and oversee the roll-out of multi-channel campaigns
Measuring and optimising performance: defining KPIs, analysing media mix reach and attribution data, and adjusting advertising spend based on results
Overseeing the advertising and media strategy: monitoring emerging media and special campaigns, developing and negotiating media plans with advertising agencies, and allocating budgets across paid, earned and owned media

This programme is also available in French

Advertising & Media Strategy

At which campuses can this course be taken?

Paris

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the lessons

What courses are available in Communication & Media Strategy?

During your 100% English-taught course inCommunication & Media Strategy, you will explore a range of topics with a strong international focus, including:

60 ECTS credits – 455 hours

Communication Strategy
Marketing & Global Markets
Media Strategy
Editorial Strategy
Visual Content Production
Communication Ecosystem & Channels
Brand Identity
Trend Watching & Market Intelligence
Brand Diversification
Internal Communication
Media and Communications Law

Content Strategy & Brand Content
Content Analysis
Consumer Insights & Research
Industry News & Trends
Digital Strategy & Web Marketing
Strategic Recommendations & Pitching
Client & Agency Dynamics
Leadership & Soft Skills
Budgeting & KPIs
Media & Audience Planning
CSR (Corporate Social Responsibility) Fundamentals

The Big Competition
Students are divided into multidisciplinary teams. They work on a client brief presented by a real brand to address a challenge relating to customer acquisition or retention.

The course content is provided by way of example and may vary in order to better meet market needs and certification requirements.

60 ECTS credits – 455 hours

Advanced Digital Strategy & Web Marketing
Omnichannel & 360° Media Planning
Satisfaction & Performance Analytics
Brand Strategy & Activation
Media Recommendation Design
Influence Strategy
CSR Communication (Corporate Social Responsibility)

Social Media Strategy
Project Management
Employer Branding & Internal Communication
Content Audit & Strategy
Purpose & Brand Engagement
Budgeting & Financial Planning
Masterclasses

The ‘For Good’ project
What service or product? To meet what need? For which target audience? With what positioning?
Students form mixed groups comprising students from different specialisms to create their own
.

The course content is provided by way of example and may vary in order to better meet market needs and certification requirements.

Teaching methods

Lectures
Seminars

Case studies
Conferences

Competitions
Teamwork

Resources
, digital library, learning hub (Boostcamp), careers hub (Match’Up), personal email, technical support (helpdesk)…

Various assessment methods are used for this specialisation:

Written individual case study
Written individual work-related scenario
Group and individual work-related scenarios (oral and written)
Group and individual written business case study

A period of work-based training is also required as part of the course.

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Learning in the workplace

Professional experience

Throughout the Communication & Media Strategy programme, students gain professional experience and develop advanced skills in brand strategy. This enables them to meet the needs of companies in the sector perfectly.

How does the work-study scheme work at Master’s level?

On the Master’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.

What work-study contracts are available?

There are two types of contract: an apprenticeship contract or a professional training contract.

How long does the work-study contract last?

The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.

Does the school help me find a work-study placement?

Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.

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Paris

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Companies that recruit our students

What career opportunities are available after completing this course?

Once you have completed your training, you will be able to consider a range of roles in communications with advertisers, in communications agencies, in media agencies or within organisations.

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Careers

Head of Communications

International Project Manager

Account Manager

Head of Marketing and Communications

Communications Consultant

Global Media Planner

Performance Analytics

Employer Branding

international

Is it possible to study abroad?

It is possible to study abroad during your course, as the Communication & Media Strategy specialisation is one of the options available following an Abroad programme at Sup de Pub. How does this scheme work? You spend 4 to 5 months abroad, then return to France in January and start a 20-month work-study programme.
Abroad – the perfect way to discover new horizons and explore your possibilities!

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admissions process

How do I apply for this course?

A quick and easy online application process

Compiling your application and applying online

Review of applications and invitation to sit the entrance examinations

Exams and interview with the selection panel

Results received within 5 days of the exams

Completing the online registration

Have completed 180 ECTS credits (Level 6, Bachelor’s degree or equivalent)

In the field of communications, marketing or advertising

Passing the Sup de Pub entrance exams

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These entry requirements may be met by equivalent professional experience in communications, marketing or advertising roles (VAPP procedure).

Have completed 240 ECTS credits (BAC+4 or equivalent)

In the field of communications, marketing or advertising

Passing the Sup de Pub entrance exams

For students joining the one-year programme, work experience in the marketing or communications sector is a compulsory requirement for admission to the course.

These entry requirements may be met by equivalent professional experience in communications, marketing or advertising roles (VAPP procedure).

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Certification

What qualification is awarded
by the Communication & Media Strategy programme?

This programme leads to the Level 7 RNCP certification“Brand Communication Manager”, which is recognised by the State.
RNCP code 37775 | Qualification code 16×32037 | Registered on 19 July 2023 for a period of 3 years.
Awarded by Sup de Pub across all its campuses.

Skills modules for the qualification:
1 – Carry out an analysis of the brand and its communication
2 – Defining the brand and its communication strategy
3 – Implement the brand communication strategy
4– Measure and optimise the performance of the brand communication strategy
5 – Manage the advertising and media strategy (specialisation module)

THIS CERTIFICATION CAN BE ACHIEVED BY ACCUMULATING SKILLS MODULES.